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SEO Book

Posted 3 years ago

SEO Book by Aaron Wall.

One of the most popular seo books on the market today and for very good reason.

Although Aaron has only been around for a few years, it seems that he has an extremely gifted talent for search engine optimization.

The book reads very well, with a good flow of subjects in logical order which many seo authors seem to lack. A section on starting your own SEO consulting business is also included for those in the field.

Some of the other major sections in the book include…

Why search. Brief history of the web. General internet topics. Writing for the web. Directories and communities. Search engines. Link building.

For more information and to grab the book, visit seo book

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The Cons of Changing URLs

Posted 3 years ago

The Cons of Changing URLs
Here is a question about changing URLs that I recently received that I thought would be of use to others considering a similar situation: “We are considering changing our policy regarding URLs for sites. Right now each one has its own URL, i.e., domainname.com. We are considering changing them to: www.ourbrandname.com/olddomainname/. There are strong business reasons to do so. Are there

Search Marketing Seminar Minneapolis Minnesota
Extra, Extra, Read All About It! High Rankings Search Engine Marketing seminar is coming to Minneapolis March 15 & 16. More info here Jill Whalen is a pioneer in the SEO world and I am very honored that she has asked me to join her and the excellent group of SEO and PPC experts she s gathered to do this seminar. My session is called, UnGoogle Your Search Marketing - Alternative ways to

Search Month: June 2007 Search News, In Review (Search Engine Land)
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here . Below, news about Search Engine Land itself, then our 10 most popular stories from June 2007, then a major story for various search topics along with other stories related to those topics since our last monthly newsletter through today. Click to …

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Why Top Search Engine Placements Never Move?

Posted 3 years ago

#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?

Without getting into how to aquire #1 placements (Since there are virtually 100’s of articles explaining these techniques), let’s instead look into how companies who do end up aquiring them, never seem to loose them…

1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search.

So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.

We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?

See what I’ve found through many up’s and down’s is that I had the ability to get the top placements all along. It was right under my nose the whole time.

Here it is… are you ready?…

Create your content for what you’re after and foget it! Move on, attack something else.

See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content.

Here’s what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.

If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like “loosing interest” in your information at that time.

So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance.

I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.

Keep up the good work!

About The Author

Martin Lemieux

Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info - Here to provide you with effective web design & web advdertising services.

http://www.flyinggelatngames.com

OASES - Online Advertising Search Engine Services

To read more of Martin’s articles and get these weekly tips,

Download Martin’s Articles For Re-Print Here:

http://www.smartads.info/top-10/download

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Search Marketing Interviews

Posted 3 years ago

Search Marketing Interviews
Over at Online Marketing Blog we’ve posted two new “Spotlight on Search” interviews. The first is with John Slade, Senior Director of Yahoo Global Product Management at Yahoo!. John answers questions focused on the new Yahoo Search Advertising platform also known as “Panama”. The second interview is with SEO and Online Reputation Management expert, Andy Beal of Marketing Pilgrim. Andy has

SEO Made Simple (PRWeb via Yahoo! News)
Erin Ferree, Principal of elf design releases welcome news: SEO for small business is quick and simple. Her new book, “Raise Your Ranking” outlines a complete SEO system for small businesses that will make them stand out on Google.

Quicly Find Rankings with URL.com
Much like jux2, URL.com aggregates rankings from Google, Yahoo and MSN. However, with URL.com, it shows you where each page ranks in each search engine. So if you want to see how ‘package testing’ is ranking for a clint, one search on URL.com will show you the positions in Google, Yahoo and MSN. It’s quite slick. Checkout the screenshot:

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How Can Search Engines Help You with Your Business?

Posted 3 years ago

What Are Search Engines?

Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That’s where the main problem arises: how to find what you need among all those innumerable terabytes of data. The World Wide Web is overloaded with various stuff related to diverse interests and activities of human beings who inhabit the globe. How can you tell what a site is devoted to without visiting it? Besides, the number of resources grew as quickly as the Internet s own development, and many of them closely resembled each other (and still do). This situation necessitated finding a reliable (and at the same time fast) way to simplify the search process, otherwise there would be absolutely no point to the World Wide Web. So, development and deployment of the first search engines closely followed the birth of the World Wide Web. *

How It All Began

At the start, search engines developed quite rapidly. The “grandfather” of all modern search engines was Archie, launched in 1990, the creation of Alan Emtage, a student at McGill University, Montreal. Three years later, the University of Nevada System Computing Services deployed Veronica. These search engines created databases and collected information on the files existing in the global network. But they were soon overwhelmed by the fast growth of the net, and others stepped forward.

World Wide Web Wanderer was the first automated Internet robot, whereas ALIWEB, launched in Autumn of 1993, was the first rough model of a modern web directory that is filled up by site owners or editors. At about the same time, the first ’spiders’ appeared. These were: JumpStation, World Wide Web Worm, and Repository-Based Software Engineering** starting the new era of World Wide Web search. Google and Yahoo are two of their better-known descendants.

http://galaxy.com/info/history2.html.

Search Engines Today

Modern web searchers are divided into two main groups:

search engines and

directories.

Search engines automatically ‘crawl’ web pages (by following hyperlinks) and store copies of them in an index, so that they can generate a list of resources according to users’ requests (see How Search Engines Work , below). Directories are compiled by site owners or directory editors (in other words, humans) according to categories. In truth, most modern web search combine the two systems to produce their results.

How Search Engines Work

All search engines consist of three main parts:

the spider (or worm);

the index; and

the search algorithm.

The first of these, the spider (or worm), continuously crawls web space, following links that lead both to within the limits of a website and to completely different websites. A spider reads all pages content and passes the data to the index.

The Index is the second part of a search engine. It is a storage area for spidered web pages and can be of a huge magnitude (Google s index, for example is said to consist of three billion pages).

The third part of a search engine system is the most sophisticated. It is the search algorithm, a very complicated mechanism that sorts an immense database within a few seconds and produces the results list. Looking like a web page (or, most often, lots of pages), it contains links to resources that match users’ queries (i.e., relevant resources). The most relevant ones (as the search engine sees it) are nearer the top of the list. They are the ones most likely to be clicked by the user of the search engine. A site owner should therefore take heed of the site’s relevancy to the keywords it is expected will be used to find it.

http://www.searchenginewatch.com/webmasters/article.php/2168031

A Relevancy calculation algorithm is unique for every search engine, and is a trade secret, kept hidden from the public. However, there are some common principles, which will be discussed in the following paragraph.

http://www.searchenginewatch.com/webmasters/article.php/2167961

What to Do to Have Your Web Site Found through Search Engines

There are some simple rules to make your resource relevant enough to be ranked in the top 10 by the majority of search engines.

Rule 1: Work on the body copy

A search engine determines the topic of your site judging by the textual information (or content) of every page. Of course, it cannot comprehend the content the way humans do, but this is not critical. It is much more important to include keywords, which are found and compared with users’ queries by the programme. The more often you use targeted keywords, the better your page will be ranked when a search on those keywords is made.

You can increase the relevancy of your targeted keywords still more if you include them in the HTML title of your page ( tag), in subheaders (- tags), in hyperlinks ( tag), or just emphasize them with bold font ( or tags). Meta tags and were introduced specifically to help search engines. Unfortunately, they are rapidly losing their significance because it is too easy to abuse them. Webmasters should therefore concentrate mainly on body copy, which is the part of textual content placed between the and the tags.

One should take into account the facts that the search engines’ algorithms are constantly improving and that index databases are updated. When you have aquired the desired position in the listings, do not rest on your laurels. Site optimisation should become a permanent job for all site owners who regard web presence as an important part of their business.

http://searchenginewatch.com/webmasters/article.php/2168021

Rule 2: Build links to your site

As we have mentioned before, a spider scans the web following the links placed by site owners onto their pages in order to inform their visitors of where to find something that might be of interest. So, the greater the number of website owners agreeing to list your site, the smaller the time that will pass before all existing search engines will find out about you. What’s more, those pages that are linked from multiple sites are considered by crawlers as more important. Google (http://www.google.com/) implements this concept via a so called Page Rank; other engines analyse your site’s popularity in different ways. Remember that a link from a site that itself ranks well, is much more valuable than just any link. Also note that content relevancy of the site linking to you further increases the importance of the link.

Rule 3: Play fair

Do not get involved in unfair games with search engines. If you feel that your method is obviously deceptive, do not use it. Here are just some of widespread methods used by unscrupulous webmasters.

Spam

Let’s assume that the site owner wishes to make a page very relevant to a certain key phrase. The most obvious course to take is to include this phrase into a page copy as many times as possible. When it starts looking unnatural (that is, the keyword density value becomes excessive), it will be regarded as a kind of spam (so-called keyword damping). This page will look odd both for human visitors and for search engines. Consequently, any WWW user will hardly wish to return to this page after having visited it just once, and search engines will be likely to penalise spam by reducing the page’s ranking.

Using colours to hide multiple keywords, as a kind of spam

Some web masters in their vain hope to deceive search engines go a step further. They make the part of body copy, which is intended only for search engines, invisible (that is, of a colour identical or just a shade different from the background color), or tiny enough to be indistinguishable (i.e., 1 or 2 pixels high). Modern search engines have become smart enough to detect such tricks, so we wouldn’t advise you to use these methods. You might even win for a short time, but lose afterwards, because some search engines penalise spammers by excluding their web sites from their databases.

Link farms

Many site owners unite in so called link farms in order to artificially increase the link popularity value. These are nothing but networks where everyone links to everyone else, concentrating on the quantity of links and disregarding their quality. Their efficiency is very low. First, a page can deliver just a small part of its value to every page it links to within the farm. If it contains too many links, this part will be worthless. Second, a page that contains links, just links, and nothing else but links, cannot be very authoritative for quite natural reasons. Besides, modern search engines analyse the link quality in terms of web site relevancy, ranking the link highly if it leads to a site devoted to similar issues. So, when you are looking for link exchange partners, choose those whose business is similar to yours. The sites of your partners, or web portals devoted to your business issues, are ideal for this.

Cloaking

This is a widespread technology that aims to deceive search engines . The point is, all known spidering robots recognised by their IP addresses or host names are redirected to a page that is specially polished to meet search engines’ requirements, but is unreadable to a human being. In order to detect cloakers, spiders often come from fake IP addresses and under fictitious names. Also, users’ feedback is collected, and if people too often find that a page’s real content doesn’t match its declared description, the page is revised by search engine owners staff and runs the risk of being penalised.

Rule 4: Your site must be interesting

Increasing the number of pages included on your site, and the quality of information you place on those pages, increases the probability of getting good links to your pages. Interesting articles, and actual news concerning your business, will attract visitors’ attention, and your site will be well-known and spoken of. If you gain a good reputation on the Internet, your commercial success will be almost certain, and the site will promote itself.

Good site structure is also very important. If your site is created with the basic usability requirements in mind, and is categorised well, the users will enjoy visiting it. Every page should be easily accessed from the home page, and plain text links are preferred. Thus, a search engine robot will experience no difficulties whilst spidering your site content, following the links that lead from one page to another.

As you can see, merely having a website or running a company does not guarantee success. The demands of promotion, catering for conditions of your web site or brand recognition, popularity and attracting still more clients must be of prime importance.

We have introduced you to the majority of tools used for the promotion of your business on the Internet. These tools apply the technologies that facilitate searching for desired resources. Evidently, website owners can be discouraged by the multiplicity of web searching algorithms as this demands search engine optimisation and comprehensive spadework. So if you don t think you can cope with this job, it is probably worth seeking a qualified Internet promoter or an Internet promotion company in order to gain good results at affordable costs. You will surely stand high in directories and search engines results and therefore increase traffic and the number of potential clients your business has access to.

________________________________________

* Before HTTP protocol was invented (around 1989-1991) the Internet was just a huge network consisting of FTP servers, and was used as a means of file exchange. There were no websites at all. the first search engines mentioned in the article ran via FTP and similar protocols. Only after Tim Burners-Lee had created HTTP protocol, did we get the World Wide Web, and the Internet acquired its actual shape.

http://gsdtc.org/labhist.htm

http://ieee.cincinnati.fuse.net/reiman/03_2000.html

** The first search robots that supported HTTP.

About The Author

Dmitry Antonoff, 28, Magic Web Solutions ltd. (UK), Dartford, Kent (since May 2003), a marketer, website promotion specialist, and a copywriter.

Irina, Ponomareva, 32, Magic Web Solutions ltd. (UK), Dartford, Kent (since March 2003), a web master, a developer, and an SEO specialist.

diman@magicwebsolutions.co.uk

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Most Common SEO Mistakes

Posted 3 years ago

Most Common SEO Mistakes
Are you wondering why your web pages are not showing up well in the search engines? Here are the most common mistakes people make which keep their sites from being ranked well.

Search Engine Optimization - Intro to SEO
Search Engine Optimization is the process of improving a website’s search engine compatibility by virtue of implementing various proven website. Search Engine Optimization is a process of selecting the most appropriate targeted keyword or keyword phrases related to your site and making…The unethical techniques webmasters sometimes use are commonly referred to as Black Hat SEO methods…

How to Get Indexed By Google Quickly - Google Indexing In Three Easy Steps
Getting indexed in Google and other search engines is a task that some consider a rather daunting task, but to me and the other experts its one of the easiest tasks in getting started with website pro…

SEO Optimization - Worth Any Sweat?
Why are you putting your sweat and tears into building a search engine optimized website when pay-per-click is so quick and easy?

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Air India to fly Mumbai-NY non-stop (rediff.com)

Posted 3 years ago

Air India to fly Mumbai-NY non-stop (rediff.com)
Some search engine marketers do more than boost your Web site.

Public Speakorama on SEO
I thought the rest of this year was going to be smooth sailing as far as public speaking. Boy was I wrong! Last week I did two presentation for the VISI Data Center 2.0 event in St. Paul. The topic was, “The Truth About Search Engine Optimization” and it went VERY well. Sans the technical glitch with at the beginning that is. I had about 20 companies request a follow up conversation about

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Vote for SEO Blog

Posted 3 years ago

Vote for SEO Blog
KBCafe is running their annual blog awards with quite a few categories to choose from ranging from best Web 2.0 blog to best basketball blog. Category #11 is for SEO Blog and Online Marketing Blog has been included in the running. I hope you like the work we do and vote for us!

Online Marketing Blog Gets Hit with DOS
It has been an interesting Monday to say the least. Our main company blog, toprankblog.com has been hit with a Denial of Service attack or something similar. I guess we found out how good or not so good the tech support was at our host. I should say our “old” host. After 5 hours offline and no action (the led to a resolution) I decided to move hosting of toprankblog.com to a new hosting company.

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SEO Made Simple (PRWeb)

Posted 3 years ago

SEO Made Simple (PRWeb)
Erin Ferree, Principal of elf design releases welcome news:SEO for small business is quick and simple. Her new book, “Raise Your Ranking” outlines a complete SEO system for small businesses that will make them stand out on Google. (PRWeb Jun 28, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/VGhpci1Mb3ZlLUNyYXMtQ291cC1UaGlyLVplcm8=

SEO Rehab is Industry’s First Search Engine Optimization Malpractice Recovery Service (PRWeb)
87 Interactive Helps companies Restore and Improve their Search Engine Rankings through ethical SEO and reputation management. (PRWeb Jun 18, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/TWFnbi1DcmFzLUhhbGYtQ291cC1UaGlyLVplcm8=

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Killer Internet Home Business Keyword Strategy

Posted 3 years ago

Killer Internet Home Business Keyword Strategy
The keyword architecture must be planned in advance, because it has influence on how the search engines value the backlinks of your internet home business site. 1.The Keywords Of The Internet Home B…

Can a competitor harm your Google rankings ?
If you’re developing an e-commerce website that competes with several competitors, this could be a major issue. The question then : Can a competitor harm your rankings in Google ? This is t…

Get Free Google Traffic Fast
So you are looking for free Google traffic? I will explain the basic s of getting free Google traffic fast in a few short steps. 1. Your site must be optimized and be ready to place in Google’s …

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Yahoo! Search Marketing (Panama) Adds Tools For Advertisers

Posted 3 years ago

Yahoo! Search Marketing (Panama) Adds Tools For Advertisers
The YSMBlog announced yesterday the addition of a few new tools in order to effectively help advertisers build out campaigns. While these changes seem to be small ones, nevertheless, anything helps new advertisers and for someone running multiple campaigns, tools to make that make creating a campaign more efficient are always welcome. The first change […]

Sharing the Sights and Sounds of Europe through YouTube
The European Commission in cooperation with YouTube has launched EUTube, a video portal showcasting the works of the European Union. The EC hopes to disseminate the activities of the Commission through videos and at the same encourage its citizens to comment on the video clips being uploaded in the EUTube channel. The EUTube channel would […]

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Free Online SEO Tools

Posted 3 years ago

For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your website, analyse search engine positions, research your competitors, plus much more!

There are two ways these free online SEO tools can be used:

(1) For those who are new to the area of search engine optimisation, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimisation work is necessary.

(2) For the more experienced search engine optimisers amongst us, these tools will act as a complement to the more specialised SEO tools, like WebPosition Gold or SpyderOpts. They can even be used to supplement an SEO s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include in your webpage’s body text to aid promotion. It s simple and to use and requires the user to enter the sort of word of phrase you wish to be found under, the tool will then suggest some additional words and phrases you can think about using. One of the great things about this tool is that it gives you the option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used.

This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.shtml

This tool checks whether your website appears in the first fifty results in major search engines for your chosen keyword or phrase.

If the URL is present, it will output what position it occupies. As an additional feature, the tool also informs you if any other URLs from your domain appear in the search results.

Link Popularity Tool

http://www.instantposition.com/link_popularity_check.cfm

This tool measures the total number of links or “votes” that a search engine has found for your website.

This is a pretty cool tool because as well as tabulated data it also produces a nice graph of the resulting data. One final key element of this tool is its ability to compare your website to your competitors to help you with your overall marketing strategy.

Meta Tag Generator

http://www.webmaster-toolkit.com/meta-tag-generator.shtml

This automatically generates a Meta Keyword tag by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag ( etc.)

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at Overture.com. Shows all related searches for the entered keyword. A good measure to use in determining frequency of search among related keyword phrases

Search Engine Optimisation Tool

http://www.instantposition.com/seo_doctor.cfm

A very impressive tool that tests the performance of a web site, by analysing a page on the important elements of web page creation, such as its title and content. It then scores the page against given criteria for the top search engines, followed by some valuable SEO advice to improve overall ranking. The report produced is well laid out and easy to follow for anyone doing their own optimisation.

A freebie tool that works better than many costly SEO tools I know!

The area of online SEO tools is an exciting area of growth as SEO developers come up with more and more tools to represent website positions on the internet. No doubt we will be revisiting this area again

About The Author

Arif Hanid

Internet Marketing Manager for Ambleton Computing.

Experts in all areas of Internet Marketing, inc. SEO and Web Design.

arif_hanid@ambleton.com

www.ambleton.co.uk

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SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed (Search Engine Land)

Posted 3 years ago

SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed (Search Engine Land)
Small businesses are often hard-pressed for time and money. That’s been a recurring theme in the Small is Beautiful columns here on Search Engine Land. And as I read various small business blogs, it’s clear to me that there’s a growing interest in search marketing and understanding the benefits of SEO. But there’s still a divide between that and actually doing SEO or hiring an SEO …

How to Protect Your Site from Canonical Triggers
What happens when search engine spiders get lost? They cannot figure out what way to go on your site. They sometimes get confused or other sites are sending them to another way to get to the same page on your site. domain.com www.domain.com domain.com/index.html www.domain.com/index.html https://domain.com/index.html https://domain.com Some servers use mod_dir which causes additional […]

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Dave Pasternack SEO Predictions in 2005

Posted 3 years ago

Dave Pasternack SEO Predictions in 2005
Singing the “SEO is dead” song is nothing new for Dave Pasternack, despite all the recent rounds of impotent cliches. I came across the article linked above over at SEO Today from Oct 11, 2005 where he talks about Yahoo Search Subscriptions and proclaims the following pearls: “Yahoo! s new Search Subscriptions, now in beta, means two things for SEO. The first thing it means is that organic

New Software Technology Helps Small Businesses Compete With Large Corporations Online (PRWeb)
Site Search Architect allows users to easily create professional-looking Web pages that are automatically optimized for higher rankings in popular search engines. This next-generation content management software (CMS) incorporates the proven search engine optimization (SEO) techniques of renowned SEO experts. (PRWeb Jun 28, 2007) Post Comment:Trackback URL: …

The Saboteurs Of Search (Forbes)
Some search engine marketers do more than boost your Web site. They also offer to torpedo your competitors.

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SEO - Do it the right way

Posted 3 years ago

SEO - Do it the right way
There is a lot of information about search engine optimization (seo) going around online and not everything what people tell you is true. There are e-book authors out there who tell their read…

My 50 Obvious Search Engine Optimization Tips
50 tips on how to get visitors to your site. They seem to be obvious but they really assist in improving your page rank as well as visitors to your site.

Search Engine Optimization and Article Marketing - Who Needs It?
This article explains the importance and necessity of search engine optimization for businesses. The article provides real life examples of where, how, and when search engine marketing and optimization is needed.

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SEO Made Simple (PRWeb)

Posted 3 years ago

Search Optimization Marketing Workshop, Orange County (PRWeb via Yahoo! News)
Search-Optimization.com’s introduction search optimization marketing workshop that includes information on search engine optimization (SEO) and SEM Pay-Per-Click management in Orange County, Southern California.

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Google Docs & Spreadsheet Gets More Useful

Posted 3 years ago

Google Docs & Spreadsheet Gets More Useful
Google Docs & Spreadsheets as it is right now is a powerful and useful tool for creating, organizing and sharing various types of documents. Now, it gets more even useful with three new features that would improve the way we organize our online documents. New document list interface - a complete overhaul that is so in […]

Laying the Foundation for In-House SEO Success in Large Organizations: Part I (Search Engine Watch)
Having an in-house SEO team can be beneficial, and is especially important for large organizations with large and complex sites. But you need to lay a strong foundation in order to be successful.

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Google Proof Your Site with Links

Posted 3 years ago

Let me try reading your mind. You’re thinking, “What? Google proof my site with links? I thought links helped Google rank my pages higher?”

And you’re absolutely right. They do.

But links do something else. They give you a backup source of traffic for those days, weeks, or months when Google spasms out. Something content alone can’t do.

So while content and on-page optimization count, to me links are what separates the men from the boys.

Now links come in three flavors:

Directory Links

Reciprocal Links

One Way Links

Let’s briefly cover each.

====> Directory Links

Unlike some, I’m not especially enamoured with directory links. For me their role has been to serve as the initial link(s) for a site so Google can find it. Other than that I find them more trouble than they’re worth. Unless they’re specifically targeted to your niche.

Still if you gotta have some let’s round up the usual free or “for fee” suspects:

Simply pony up some cash for express review and you can get yourself decent directory links in no time.

====> Reciprocal Links

Reciprocal links cost you nothing but time. They’re pretty much forever. And if your site is link worthy, that is has decent content and pagerank (PR), you should have no trouble getting at least a third of those you approach to swap links with you.

Even better each link back to your site has the potential to deliver up a heapin helpin of

Traffic

Link reputation (from the link text)

Since they’re there for the asking, make sure you’re spending a couple hours a week soliciting link trades.

====> One Way Links

Some feel one way links carry more ranking firepower. I’m not so sure. But there are many ways to get one way links. My two favorites? Articles and rented links.

Article Links

I know every one and his dead dog touts article marketing as a way to gain exposure, links and presumably traffic. But they really do work. Maybe not overnight. But if you hang in there you’ll find you can build your online reputation and create a steady stream of traffic to your site too.

Yet their real fire power is unleashed if they appear in ezines read by your prospects.

Also when I’m on the prowl for link partners, I keep my eyes open for anything that would suggest the site posts guest articles. When I find one, I fire off the link swap request and submit an article. Hey, a two-fer!

Now if you don’t have the skill or inclination to write articles you can have them ghost written. Or if you want a turn key solution complete with a guarantee of 20 inbound links, you can have the articles written and promoted for you by www.promotewitharticles.com.

Rented Links

Notice the choice of terms. I prefer to look at links I pay for, ostensibly as “advertising” (wink wink), as rented links. Rented since they aren’t forever unless you choose them to be a permanent part of your marketing plan.

Not only that, they are a great way to jumpstart the PR of a newer site. Making it infinitely easier to land reciprocal links. Which once accomplished frees you to jettison the rented ones!

Two ways you can go. You can use a link broker:

www.textlinkbrokerage.com

www.linkadage.com

www.linkxperts.com

www.text-link-ads.com

www.linkrent.com

Somewhat safer in that you have someone else besides the webmaster to look to if something goes awry.

Yet if you’re more adventuresome and willing to dig a bit you may discover some very cost effective text links.

For example this week in just 10 minutes I found a PR 5 site selling text link advertising for $15 a month. I jumped on that like a duck on a wounded June bug. Also found a site with PR 7 links for just $75 a month. Again, I didn’t think twice about signing up for that bargain either.

Just remember when it comes to buying links “you pays your money you takes your chance”. One friend confided he had spent $300/month on links and the promised PR 7 never materialized once PR updated. I invested less but from what I can see also got squat in the PR department too with a recent rental for a newer site.

Still when it works out rented links can have an almost magical affect on your rankings.

Anyway there you go. Three ways to get links that when coupled with optimized content can make your site an unstoppable traffic magnet. While making it Google proof to boot.

About The Author

John Gergye shares more ideas like this in his just updated eBook “Traffic From Google in 35 Days”. Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/ and get the free special report “Coming Out On Top”.

john@traffic-test-tube.com

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Google News Image Version Launches with Ajax Scrolling

Posted 3 years ago

Google News Image Version Launches with Ajax Scrolling
Google News has added a new degree of online news search aggregation & navigation with its new Google News Image Version. Users can sift through Google News stories by mousing over the images taken from each article. Adding a new respect for photo journalism in the news search arena, Google News is also using Ajax technology […]

More Digg Lameness
So, apparently Digg unbanned certain domains from having stories submitted but feedback I’ve been getting and direct observations show that any stories submitted from these allegedly non-banned sites are quickly “buried”. Connected Internet shows how the “Digg mafia” buried a story within minutes from their site. Pronet Advertising found evidence of a Digg “bury brigade”. It’s all childish

SEO Inc. Named As Top 10 SEO Company (RedNova)
Search Engine Optimization Inc., a leading full-service integrated search engine marketing company, has been named #2 on PromotionWorld’s Top 10 SEO Companies for June 2007, its 13th time on the list and 9th time in the Top 5. This prestigious award puts SEO Inc.

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Search Engine Optimization Techniques Proven to Work

Posted 3 years ago

Search Engine Optimization Techniques Proven to Work
Search Engine Optimization popularly known as SEO is a proven technique that improves quality and volume of traffic to a web site from search engines. Due to its proven effect, SEO has become one of the best marketing strategies to make…

SEO Elite - Search Engine Optimisation On Heat!
Why SEO Elite? Quite simply it’s an awesome seo tool for optimising your web site, both on page and off. In seconds you can copy your competitors onpage optimisation and their linking strategies. It really is SEO on heat! Read how it works here

Lost in Cyberspace
Although there are millions and millions of web sites on the internet today, of course you want your site to be found when a potential customer searches for the products or services that you offer. Af…

How Much to Pay for SEO Services? By Ant Onaf
The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction ..

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Digg Un-bans Online Marketing Blog

Posted 3 years ago

Digg Un-bans Online Marketing Blog
Today I noticed on a trackback link from Pronet Advertising that Digg has decided to un-ban a number of domain names. Neil Patel’s name is listed as the author of the blog post and he lists Online Marketing Blog at the top. I appreciate the heads up. I suspect there are people wondering what the owners of the sites that are not on Digg have to say about this. Here’s my reply: Sigh. We

New RSS Feed URL
This blog is finally being retired. If you are subscribed to: http://feeds.feedburner.com/toprankseoblog please update your RSS reader to use: http://feeds.feedburner.com/onlinemarketingseoblog The old feed will be deleted in the next 30 days. All the action is happening at Online Marketing Blog!

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Checking for Clean Links

Posted 3 years ago

Checking for Clean Links
What’s a “clean crawlable link”? It’s one that is not blocked with Robots NoIndex meta tag, JavaScript redirect, blocked with robots.txt or a NoFollow tag. If you in the business of SEO and still involved with begging for links, article submissions or other high labor, low impact tactics, then you’ll want to make sure the links you actually do get are good. Here are a few things to check for:

Search Engine Optimization Shouldn’t Come with a Money Back Guarnatee (Search Engine Roundtable)
Have any SEOs in the house ever run into a problem with a potential client where the SEO is asked for a position guarantee — satisfaction, or your money back? I’m sure it’s happened to some people, and it is currently happening to a member at the High Rankings Forum . What do you do? Well, for one, focus on conversions. Traffic is one thing, but if it doesn’t convert to sales, it will …

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SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed (Search Engine Land)

Posted 3 years ago

SEO Tools & Tactics
Larry Chase has published Web Digest for Marketers for a very, very long time. What amazes me is that he still finds great online marketing resources to share. His latest newsletter shares 12 Insider SEO Tools & Tactics. HitTail - This tool reveals in real time the most promising yet least utilized keywords that drive traffic to your site organically. Link Hub Finder Tool - This tool will help

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To Get Listed in Yahoo!

Posted 3 years ago

Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn’t listed. I’ve read a lot about how difficult it is getting listed, and how frustrating it is - so maybe I am just very lucky. Then again, if you follow the same steps that have ALWAYS worked for me, there is no reason to believe that they won’t work for you too. So I wanted to share with you in four short steps how to get listed.

The first step is ensuring your site is READY. The staff at Yahoo! is very busy. A person has to physically look over your site and decide if it’s appropriate for the category submitted and if it’s worth listing. They get thousands of submissions to review. So begin by putting yourself in the reviewer’s shoes; if you would be unimpressed by reviewing your site, then the reviewer probably will be too. If that’s the case, fix the problems with your site before submitting it. The reviewers are humans - with all the quirks that humans are subject to, and you must account for that.

Site readiness means two major thing to me: (1) It contains sufficient content worth listing and (2) It is complete enough that it contains absolutely no dead links, and it can be easily navigated. Every site should be under constant update - so that’s not a real problem - just leave off leave the unnecessary “under construction” gifs.

Most people who visit the internet are looking for free information on some topic - furnish this information and your site fills a need and is therefore worth listing. My main site is a perfect example of this. It contains articles on internet marketing by a variety of diverse, experienced authors. A surfer gets a lot of very useful CONTENT from visiting and therefore my site is “worth” listing. I am constantly adding to this storehouse, so it is never really complete, but it was ready for listing when first submitted. Every link led to some real resource, and not a disappointing “file not found.”

After you know that your site is ready, step two is simply submitting it properly. Using the Yahoo! search box, find sites similar to yours. Click on the “suggest a site” icon and suggest your site in the same category. Fill in all of the fields completely and accurately. You’re not going to fool the reviewer and if you submit to the wrong category you annoy a very busy reviewer - and guarantee that you won’t be listed.

Step three is probably the hardest - you wait. While some search engines list your site within days, Yahoo! may take months. So after you know that you have properly submitted your content rich, submission ready site in the proper categories, you display a little patience.

But not too much patience; step 4 is resubmitting. If your site isn’t listed in about 6 weeks, resubmit. Keep resubmitting until it is listed! That’s partly how I can honestly say that I have never submitted a site that wasn’t listed - I am very, very persistent. In marketing, whether on or offline, persistence is the key. Sort of like asking that pretty girl out again - eventually she would probably say “why not.” While my main site at http://www.williecrawford.com was listed the very first time it was submitted, and shows up under “INTERNET MARKETING 101″ (with quotation marks) as the first listing, I have client sites listed in Yahoo that I did have to submit several times - but they all got listed.

It all boils down to realizing that of all the search engines and indexes, Yahoo! generates the most hits. So it’s definitely worth the effort! You will not get listed if you don’t submit your site, and you probably won’t get listed if you don’t submit properly. Do it right the first time and profit from this most cherished of listings.

About The Author

Willie Crawford is a marketing consultant, promotion specialist and popular writer. His website contains over 180 articles on internet marketing as well as a very active discussion forum. Visit today and begin learning what really DOES work in building your business http://www.williecrawford.com

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SEO - Search Engine Optimization Software

Posted 3 years ago

SEO - Search Engine Optimization Software
Search engine optimization is the practice that website publishers engage in to increase their popularity in the search engine results for their chosen niche. Search engine optimization users hope to …

My 50 Obvious Search Engine Optimization Tips
50 tips on how to get visitors to your site. They seem to be obvious but they really assist in improving your page rank as well as visitors to your site.

Best SEO - 3 Keys to Make Money With SEO
Search engine optimization is very important. As the number of websites is increasing at a very fast pace nowadays, standing out from the crowd is very important. If the website has to survive the competition, it needs…

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Google Friends Fall 2006

Posted 3 years ago

Google Friends Fall 2006
Google has issued the latest Google Friends newsletter including: Google Maps click to call, Google checkout, mobile Gmail, Orkut and an updated Google Page Creator. Here’s the full text of the email: Click-to-call on Google Maps Google Maps isn’t just for searching local businesses anymore; now you can “click to call” the business listings on Google Maps directly for free, anywhere in the

Vote for Search Blog Awards
Search Engine Journal is running the 2006 version of their search blog awards with numerous categories and a super list of blogs. Everything from SEO, to SEM and affiliate marketing is represented. There’s even a write in for favorite search marketing podcast. TopRank has a spot in the Social Media Optimization category, so please round up some holiday generosity and cast a “five” vote for

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SEO Rehab is Industry’s First Search Engine Optimization Malpractice Recovery Service (PRWeb)

Posted 3 years ago

SEM Campaign and Project Management (Search Engine Roundtable)
SES Latino 2007: Miami SEM Campaign and Project Management Monday, 1:45-3:15p — Landscape and Tactics Track Moderator: Nacho Hernandez, Founder and CEO, iHispanic Marketing Group Speakers: Martin Gallone, Marketing Manager, MercadoLibre Frank Watson, Head Search Marketing, FXCM Alexi Huntley, Anthropologist/Marketing Director, Naturegate Paul D. Saffery, Managing Director, …

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SEO Inc. Named as Top 10 SEO Company (SYS-CON Media)

Posted 3 years ago

SEO Inc. Named as Top 10 SEO Company (SYS-CON Media)
Search EngineOptimization Inc., a leading full-service integrated search enginemarketing company, has been named #2 on PromotionWorld’s Top 10 SEOCompanies for June 2007, its 13th time on the list and 9th time in the Top5.

SEO Rehab is Industry’s First Search Engine Optimization Malpractice Recovery Service (PRWeb via Yahoo! News)
87 Interactive Helps companies Restore and Improve their Search Engine Rankings through ethical SEO and reputation management.

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What Should A Professional SEO Service Consist Of?

Posted 3 years ago

What Should A Professional SEO Service Consist Of?
There are many SEO firms on the internet offering their SEO services and for potential customers it is very often hard to make a decision on which one to choose especially if they have no any knowledge about SEO. This comprehensive article is aimed to guide through the basics of a full professional SEO service in which potential clients are interested to purchase. First of all, there are many aspects which should be considered prior making a final decision. There are eight phases we will go through and explain the importance as well as the benefits of each of them.

Link Exchange? Article Exchange!
There has been a tendency to ignore links between search engines. Of course, this is based on the fact that more and more webmasters establish links between their sites, artificially increasing the “link popularity”. Nevertheless, the search algorithms are based “weight” references, i.e. its relevance theme invoking site.

To Get Your Website Visibility In The Crowd
Search engine optimization is instrumental in giving a website its required visibility. But you have to choose the best SEO option to make your mark in the rush. This piece captures some means to get online visibility.

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Vote for Search Blog Awards

Posted 3 years ago

OMB Search Marketing Roundup 123006
Here is a roundup of posts from Online Marketing Blog this week: Blogs Rock for SEO, SMO and PR Lowdown on Spamming Social Media Will Google Squash Digg? Happy Birthday Online Marketing Blog! Dan Thies Calls it Quits ReviewMe Owner Sells Performancing Assets to PayPerPost Top TopRank Blog Posts for 2006 SEO Strategy: Zone or Man to Man? Playstation 3 Baby! Next week starts a whole new

TopRank Featured in Star Tribune
While I was at the Search Engine Strategies conference in New York, the Minneapolis Star Tribune published a profile of our companies, TopRank Online Marketing and Misukanis Odden Public Relations. The story, “Learning how to climb the web” was written by the very talented Jenna Ross. Like the coverage we received in The Economist, “Dancing with Google’s Spiders” treatment of TopRank was very

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Five tips to improve your chances with Google et al.

Posted 3 years ago

“Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?”

I can’t promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those “gazillions” to find it.

1. A picture might be worth a thousand words, but search engines don’t read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website’s topic. Use a different keyword search term for each article. For instance, one article might use frequently the term “safe toys for babies”, while another might use the term “baby safety”.

3. What’s the URL of your website? Your name won’t help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What’s the title of your page? I don’t know how many times I see titles such as “Article” or “Contact us”. Don’t expect the search engine robots to get all excited about that term. And don’t expect anybody to search for that term, either. Much better to title your page “Free article on safe toys for babies” or “Contact the *Baby Toy Expert* today”. By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website? Does it say “Contact the baby toy expert?” Or “about the baby toy expert”. Or links about baby toys?” Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. “Life insurance” is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

About The Author

Discover how to climb the rankings the RIGHT way: Pick up a copy of Don’t Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. Or promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html. To optimize your site: info@thehappyguy.com

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Vote for SEO Blog

Posted 3 years ago

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Search engine optimization can elevate your site (The Indianapolis Star)

Posted 3 years ago

Search engine optimization can elevate your site (The Indianapolis Star)
It is more important than ever for small businesses to have Web sites, but building a site is only half the battle. You also must attract customers.

SEO Inc. Named as Top 10 SEO Company (Market Wire via Yahoo! Finance)
Search Engine Optimization Inc., a leading full-service integrated search engine marketing company, has been named #2 on PromotionWorld’s Top 10 SEO Companies for June 2007, its 13th time on the list and 9th time in the Top 5.

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SEO Services - Guide to Basic Internet Marketing That Deliver Traffic

Posted 3 years ago

SEO Services - Guide to Basic Internet Marketing That Deliver Traffic
SEO Services are essential to success on the internet. Before you choose a SEO company it is advisable to understand what to expect from the firm and how the Internet Marketing consultant will help your website generate income of leads.

Profitable Search Engine Optimization - Superb Tips to Optimize Search Engine
You might think that search engine is just about keyword density. Well, you are still trapped with the old definition of search engine optimization. There is more to search engine than sprinkling keywords all over your website content…

4 Facts about SEO You May Not Know
So much garbage about search engine optimization is regurgitated on the web that myths form and are perpetuated for years after their effectiveness has vanished. For instance, are anchor text links really effective? What about reciprocal links? Some gurus still teach 1996 tactics as if they are they current wave of SEO. In this article, I’ll show you some of the myths and truths in SEO and how you can benefit from knowing about them.

Top 5 SEO Mistakes
Search engine optimization is one of the best tools that most Web business owners can utilize in order to be able to make the most out of their business online. Unfortunately, not a lot of website or Web business owners know enough about SEO and what it can do to help them and their business.

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Search engine optimization can elevate your site (The Indianapolis Star)

Posted 3 years ago

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New RSS Feed URL

Posted 3 years ago

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See No Google, Hear No Google, Speak No Google

Posted 3 years ago

I woke up last night in a cold sweat. Seriously - I’m not joking! It was three in the morning and I’d just had a nightmare that is enough to scare any website owner. Google didn’t exist.

That’s right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.

Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a ‘Google perspective’ and constantly battle over positions with my online competitors. And this got me to thinking..

What Would The World Be Like If Google Didn’t Exist?

Exactly the same really. Okay - the world Wide Web would be different, but would it really be so bad? I think, that as website owners, we should behave as if Google doesn’t exist. It is only by doing this that we can free ourselves from some of the chains that it has on us. Just take a step back a moment and think of the number of times you’ve visited Google purely to see where in the rankings your own site is listed. Quite a few times right? What about all those hours your spent researching how Google works and what changes you could make to your website to effect a positive effect on your ranking.. Sound familiar?

Are You A Killer Google Zombie?

So instead of all this wasted Google-Gazing - what would your website be like now if you had spent that time creating excellent new content? Or what if you had spent that time finding key partners in your industry and launching affiliate arrangements with them? Or what about if you sat down and really improved your homepage so that your conversion rate from visitors into sales increased two-fold? Don’t you see? Your Google-tinted glasses are tainting your entire view of how to be successful on the web. Take off your GoogleSpecs - I urge you to smash them right now. From this moment onwards promise me that you will take steps to ignore the fact that Google exists and look for other ways of growing your website’s profile and improving its capacity to make you money. Don’t be a Killer Google Zombie!

“Michael - You Ignore Google At Your Peril!”

What? Wise up! I bet you there are thousands if not millions of hours wasted every single year by people Google-gazing, researching how it works, trying to beat the system, discussing it in online forums, trying to jump one position higher or pandering to the latest Google dance. Imagine how much better the web would be right now if these millions of hours had been spent on making websites more effective, more user-friendly, more informative, more enjoyable and more fun! The next time you find yourself being drawn into the Google-gazing trap just take a step back and think about how you could use the time to actually improve your website for those pink squishy things that actually buy from you - people!

Michael Cheney

About The Author

Get hundreds more proven, practical and painless internet marketing tips and tricks plus FREE internet marketing products worth 159 ($288) here: http://www.magnet4web.com

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SEO Tools & Tactics

Posted 3 years ago

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Learn How One Single SEO Trick Can Get You Ranked #1 On Google!

Posted 3 years ago

Learn How One Single SEO Trick Can Get You Ranked #1 On Google!
Lets face it, all internet marketers around the world have this “fear” which happens to be what all of us had experienced but whether you have discovered the secrets to getting your website/Blog or even web directories on the google’s first page ranking and even ranking #1 in the search engine remains a doubt so Let me start by asking you a question: What’s the number-one business killer on the internet?The answer is obvious,not being found on the first page of Google.

The Smartest Ways to Perfect SEO
Getting the best results on Search Engine Optimization actually are not far from realization. In fact, they were made simple for anyone to reach. Getting into realizing it only requires few modernized techniques. I have included on this note some of the most notable methods that…

Generating Income With Adsense Through SEO
How to optimize your website for search engines. You can increase your CTR on your Adsense ads with SEO.

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Neil Patel

Posted 3 years ago

Neil Patel
Check out this Neil Patel photo from SES Chicago. Looks like a bit of role playing fun was being had - or more likely just a link bait contest.

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SEO Warfare (WebProNews)

Posted 3 years ago

SEO Warfare (WebProNews)
Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it. These failures often stem from not understanding the dynamics of the behind the scenes battles that go on for search positioning. It is also a shame to see bright new folks not understanding the field in which …

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Google Friends Fall 2006

Posted 3 years ago

Orbiting through Google Universal Search (ECommerce-Guide)
Google’s new universal search format, which blends news, blogs, video, books and the company’s other vertical searches into the main query results, is now a few weeks old, and e-tailers are likely wondering what impact this will have on their search engine marketing and optimization.

Social Bookmarking Strategies at SES New York
Last week I was a speaker at SES New York on a panel called “Bookmarking Strategies”. I was tasked fairly specifically, to talk about the very basics of social bookmarking. On the panel with me were Todd Malicoat, Michael Gray and Neil Patel. Alex Bennert was moderator. It was a particularly niche topic for an entire session, but I was glad and appreciative that Danny Sullivan asked me to do a

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Sub Domains - An Inexpensive Solution to Grow Traffic

Posted 3 years ago

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it’s own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on …

To best utilize your subdomains, it is important that they all remain o n the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it’s own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a o ne-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

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The Cons of Changing URLs

Posted 3 years ago

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The Ranking Roller Coaster Cause And Effect (Search Engine Land)

Posted 3 years ago

The Ranking Roller Coaster Cause And Effect (Search Engine Land)
There are many reasons why your site might lose search engine result rankings. Some of those reasons can be traced to a particular fault while others just occur in the natural course of life. In essence, rankings change because change happens. But understanding what causes typical loss of rankings can give us a better insight into sea of search engine ranking fluctuations and help prevent …

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The Search Engine Optimization Service in the Dominican Republic

Posted 3 years ago

The Search Engine Optimization Service in the Dominican Republic
What is SEO? An easy approach for understanding one of the most important internet marketing tools so we can achieve that longed top 11 desired position over the internet. How this important science is been practiced at the Dominican Republic, El Caribe.

The Basics of Search Engine Optimization
Search engine optimization is not difficult if you have the correct SEO tools and basic information and apply it to your website. Ranking high in the search engines will increase your sales and improve your business.

Realize Your Reverie By Considering SEO Firm for Your Business
Seo firm are well versed with every aspect of business solution and appropriately provides such customized business solution which can help it every possible way. If a business is new in the market then it is known that it is oblivious with marketing strategy and other things related.

What To Avoid in SEO By S. Reeves Morris
If you’re planning on using Denver search engine optimization techniques for your business, you’d better know what you need to avoid along the way. While ..

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SEO Inc. Named as Top 10 SEO Company (SYS-CON Media)

Posted 3 years ago

Website Optimization Firm Re-Invents SEO (SYS-CON Media)
Thinkbigsites.com (TBS), headquartered in New York and Arizona is a pioneering leader in the search engine optimization industry. This world-class website optimization firm has developed and unleashed upon the market place a proprietary SEO technique that allows its clients to realize significantly more website traffic than had previously been possible through typical or orthodox SEO methods. Of …

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No title

Posted 3 years ago

by: Dan Thies

In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status.

The Google search engine now drives the primary search results on Yahoo. While this is certainly an improvement for users of Yahoo search, it’s a disaster for many businesses that counted on their Yahoo listing to deliver substantial traffic.

This change has also led many site owners to question the value of a listing in the Yahoo directory. In this article, I will outline the pros and cons of maintaining, or paying for, a Yahoo listing. In the process, I will delve into more details of the recent changes.

Argument #1: Yahoo Listings Mean Link Popularity

Pro: Even if the Yahoo listing itself delivers little or no traffic, other search engines will rank your website higher if it’s listed in Yahoo. Because Yahoo is so important, a link from Yahoo counts more than a regular link. Thanks to its higher “PageRank,” Yahoo means even more to Google.

Con: Yahoo listings do not deliver nearly as significant a contribution in this area as you might think. You can verify this by doing a “backward links” search on Google for any Yahoo-listed website. The most important links are listed first, and the Yahoo listing is rarely even on the first page of links for top ranked sites on Google.

Argument #2: Listed Sites Look Better In The Search Results

Pro: Websites with a Yahoo listing show up in the combined Yahoo/Google results with their title, description, and category from the Yahoo directory. This may boost the response when the site appears in the search results. This applies when the URL listed in the results is the same as the URL in the Yahoo listing.

Con: Results listed with Yahoo information include a link to the site’s category, which may prompt surfers to pass over your listing and go to the category. Sites without Yahoo listings have the more inviting “search within this site” link, which leads to more results exclusively from your site.

So, Is A Yahoo Listing Worth It?

If you have a non-commercial site and can get listed for free, of course! If you’re not one of the lucky few, though, you have to evaluate whether it’s worth $299 a year for what amounts to a better than average incoming link. Everyone must make their own decision. If $299 is small compared to your total marketing budget, it may be easier to just continue paying. My own listing expires in March, and I don’t intend to renew it.

How Can You Profit From The Changes At Yahoo?

The obvious answer is that you must take steps to improve your own position in Google’s search results. Google’s rankings are made up of many factors, but the dominant factor is “PageRank,” which is based on the number and quality of incoming links from other websites.

Therefore, the first step in improving your position on the Google search engine (and now Yahoo) is to improve your site’s link popularity. This takes time, and trying to take shortcuts can get you into real trouble - Google doesn’t like “link farms,” or any program designed to artificially boost your link popularity.
#/TITLE#
Finding Quality Link Partners Through Google

Since only links from quality sites will count for much with Google, let’s take a quick look at how you can find these sites. Start by targeting the sites that link to existing top-ranked sites. You can do a backward links search for any site by typing “link:http://www.domain.com” in the Google search engine.

An even faster method is to use the Google toolbar (http://toolbar.google.com/), which requires Internet Explorer 5 or greater, running on Windows. With the toolbar’s advanced features enabled, you can conduct a “backward links” search from the “Page Info” menu for any site you visit.

Since Google lists these results in descending order by “PageRank,” you can quickly determine the best places to get links by doing backward links searches on the top 10-20 sites for your desired search terms, and seeking links from the top 10-20 places that link to them.

Links Are Not Enough: Optimizing For Google

While “PageRank” is the dominant factor in Google’s algorithm, it’s not the only factor, and you still need to optimize your web pages. This can be a complicated topic, but the most important factors are:

Keywords in the title of the page

Keywords in headings on the page (H1 or H2 tags), especially the first heading.

Keywords in the body text of the page, particularly the first paragraph.

Don’t Complain, Act!

By some estimates, Google now controls 2/3rds of the searches conducted on the Internet in a given day. Not only is Google.com extremely popular in its own right, but Google also controls the search results on popular portals like AOL and Iwon.com - not to mention Yahoo.

A lot of website owners are complaining bitterly about this change. All the more reason for you to take action now, while so many of your competitors are busy licking their wounds. With a little planning and effort, you could be in a dominant position on Google before they even get started.

I wish you success…

About The Author

Dan Thies is the author of “Search Engine Optimization Fast Start,” the ultimate beginner’s guide to higher search engine rankings - available today at http://www.cannedbooks.com

[Link]

Are Search Engine Rankings Dead? (WebProNews)

Posted 3 years ago

Are Search Engine Rankings Dead? (WebProNews)
The phrases search engine optimizaton and rankings have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use rankings as part of their name such as Jill Whalen s High Rankings, David Wallace s Search Rank and of course, our company TopRank . With the advent of personalization and impending changes with the interface of search …

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SEO Warfare (WebProNews)

Posted 3 years ago

HSBC & FormFree Launch Consumer Online Tax Tools (PR Web)
FormFree Corporation partners with HSBC Bank Nevada and the AFL-CIO s Union Privilege to expand consumer self services within HSBC s largest credit card site used by 3.5 million cardholders. (PRWeb May 23, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1TdW1tLUVtcHQtU2luZy1UaGlyLVplcm8=

[Link]

Getting Ahead of the Competition With Competitor Analysis

Posted 3 years ago

Getting Ahead of the Competition With Competitor Analysis
Competitor Analysis when applied to a web page means that you can establish how much to optimize a page in order to compete against the top 11 competitors for the keywords that have been targeted. It also means not wasting time overly optimizing pages that don’t need to be and avoiding an over optimization penalty from a search engine that can result in a worsening, not an improvement in ranking.

Web Site Optimization and Search Engines
At this point, you may be wondering just how search engines decide which site goes where. Well, the bad news is, the exact formula search engines use to rank web sites is a bit of a mystery; much like the secret ingredient in the recipe for my grandma’s famous barbecue sauce.

More Best Practices For Search Enigine Domination
In Part 1 of this article detailing the five best practices for domination the search engines, we discussed website design and the use of keywords. In this part we will look at three more, one …

How To Get Quality Traffic To Your Website By Steve Alfred
Lets face it. Starting a brand new website with the hope of achieving a large amount of targeted visitors is a very difficult task for most internet newcomers ..

[Link]

Dave Pasternack SEO Predictions in 2005

Posted 3 years ago

OMB Search Marketing Roundup 010507
This week’s roundup of blog posts over at Online Marketing Blog starts a whole new year for search marketing. 2007 Happy New Year! Video Interview on Transparency and Social Media Favorite SEO Blogs Will Blogsmith be the next big blogging platform? Must Read Search Marketing Blogs Reader Poll: Top Reasons to Let a Client Go Elements of Successful Client Relationships Search Marketing

[Link]

Microsoft Search Marketing Vs. Google Search Marketing (Beta) (Search Engine Land)

Posted 3 years ago

Microsoft Search Marketing Vs. Google Search Marketing (Beta) (Search Engine Land)
I wrote before about the inherent conflicts of both Google and Microsoft potentially owning firms that do search marketing. Since Microsoft is now back on track to join Google in doing this, I can’t help myself. Let’s have some fun. From a future Google help page (apologies to the existing help page): Click to continue reading… …

Neil Patel
Check out this Neil Patel photo from SES Chicago. Looks like a bit of role playing fun was being had - or more likely just a link bait contest.

[Link]

Google Page Rank Is Dead - Or Is It?

Posted 3 years ago

For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google’s way of measuring your pages accordingly.

But there is a problem…

More and more we tend to see NO consistency with page ranking at all. Please don’t confuse the difference between “page ranking” & “search engine ranking”. The two are completely different.

With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?

In some aspects it does and in some it doesn’t.

As I mentioned above, page ranking has nothing to do with your search engine success. It (did) have everthing to do with “importance”. The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and/or improve on them quickly.

People all over the world are even still wondering how to increase their page rank. Now why would they do this???

Simple, it’s all about prestige. Eventhough marketing experts like myself weigh absolutely no importance on page ranking anymore, there are still literally 1000’s of business people out there that consider a high rank a good thing.

So how do you benefit from increasing your rank?

You will attract better quality websites to yours

People will think your website has lasting power

People will want to mimic what you do

People will even think highly of you

Even now, many browsing people look for high ranking websites to exchange links with.

So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your website as much as you can in as many “RELATED _ RELATED” places that you can and let search engines do their own thing.

Playing into search engines hands won’t help your company. Building a great web marketing foundation will attract exactly what you’ve been after….. MORE EXPOSURE!

Please take this seriously and always be on the look-out for other ways to promote your business, let Google’s page rank go and look at the future beyond PR ratings.

Hope this article helps you out!

Read more of Martin’s articles online here: http://www.smartads.info/newsletter

About The Author

Martin Lemieux

Smartads - President

Affordable Web Design & Web Advertising

http://www.smartads.info / http://www.smartads.ca

Weekly Marketing Tips: http://www.smartads.info/newsletter

Daily Marketing Tips: http://web-marketing.smartads.info

Reprint Rights: You may use this article within your web site or newsletter as long as everything remains the same.

[Link]

Best SEO Blog of 2006 Award

Posted 3 years ago

Best SEO Blog of 2006 Award
Search Engine Journal has announced the winner of the 2006 Best SEO Blog voting and the winner is SEOmoz. I would have to agree. I have mentioned over at Online Marketing Blog that I think SEOmoz is the best SEO blog on the planet. Apparently, quite a few people agree. Congratulations Rand!!! Tags: seo blogs, seomoz

[Link]

URL Rewriting - Get Rid of Those Ugly Dynamic URLs

Posted 3 years ago

URL Rewriting - Get Rid of Those Ugly Dynamic URLs
Have you searched forums about dynamic URL rewriting and come out more confused than when you went in? This article aims to make clear the “groundwork” of URL rewriting. More resources will be pointed out to further your understanding and get you actually doing it!

5 Keys to SEO
Content - Content of the website is always a main key to the success of SEO. There are different SEO tools and techniques but content always remains a key. The content of the website should be…

Directory Service India Is An Information Base For Everything
Directory service India is a search book where you have access to get any information that you require. This is a new service which gives you flexibility to access your requirement executed at anytime, anywhere.This directory has all the information from any to every.

Search Engine Optimization - 4 Steps to Excel At Search Engine Optimization
Looking to generate more traffic for your website or online business? Want to do so without a lot of hassle or without spending a bundle? Try these four steps to excel at Search Engine Optimization…

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Online Marketing Blog Gets Hit with DOS

Posted 3 years ago

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Dave Pasternack SEO Predictions in 2005

Posted 3 years ago

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Online Marketing Blog Gets Hit with DOS

Posted 3 years ago

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How To Really SEO Your Site

Posted 3 years ago

Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.

Search engines change their algorithms often and it’s hard to keep up for anyone, so if you don’t know much about SEO don’t worry, I will get you up to speed. First make sure YOUR site is robot FRIENDLY by using HTML instead of flash and use more text than images or flash.

Page size can help you rank better in search engines, by keeping your page size low you will help robot(s) get more out of your web page. You should Keep it under 100k, but it’s best to keep it around 25k or lower. Content is a key because search engines like Google love theme sites. Build three pages of content per week with at least 200 words.

One thing that every one that owns a site should have heard about by now is link popularity. Link building is very important because not only will search engines find your site faster, but it will help you rank higher for the keywords you used in the links. Try to trade links with websites which have high Google PageRank of at least 4, the more the better, but don’t trade links just for PageRank, look at Traffic more. Below is a link to a link exchange that will help you build you link popularity and traffic.

http://www.linkexchangeit.com

Density and position play a big part in your ranking for your keywords. You should use your keyword once in the title, once in the description meta tag, once the in the heading, once the in the URL, once in bold text. Try to get a density between 5% and 20% and you should do good.

Submit your home page and maybe a few other pages in your site to the search engines, than wait for them to come to your web site. The waiting part is the harder part after you submit to the search engine. You can see the main search engines that you should submit to below.

Google - http://www.google.com/addurl.html

Yahoo - http://submit.search.yahoo.com/free/request

Teoma/Ask Jeeves - You will need to email Teoma to get in at this time.

Meta tags are not that important as they once were, but some search still consider them and this could help you rank higher in some search engines. Use the keyword meta tag and description meta tag, the rest don’t do nothing nor help!

After the robots start coming to your site watch the logs (If you have logs) very closely and keep up with what pages they index and how often they come. Also make sure robots are crawling the full site and not just some pages.

About The Author

Matt Colyer is a php, cgi developer and part time SEO. He also owns the www.marhen.com Network.

[Link]

A - Z of search engine optimisation.

Posted 3 years ago

A - Z of search engine optimisation.
Adrian McLean an advertising agency professional at Central London needs no introduction. Just like the BPO outsourcing, this guy too has outsourced the most significant responsibility of winning over…

Few Steps to Earn Money with SEO
With the stiffer amount of competition in getting the necessary traffic to earn a higher ranking on search engines, a lot of businessmen are resorting to shedding out some amount to pay for search engine optimization purpose instead of taking a little extra time on how they…

“The Action Plan of Ultimate Business Gurus: Part Two”
Here’s the situation. You are eagerly building your list, writing articles, and driving traffic to your website. What are the next steps in your quest to become an Ultimate Business Guru? Follo…

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Dave Pasternack SEO Predictions in 2005

Posted 3 years ago

Bay Street SEO Search Engine Optimization Firm Enjoys Great Year (PR Web)
Some SEO consulting firms are enjoying strong success and a growing client base. The success of search engine marketing continues while other media suffer from ailing economies in specific industries. Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 …

[Link]

TopRank Featured in Star Tribune

Posted 3 years ago

Neil Patel
Check out this Neil Patel photo from SES Chicago. Looks like a bit of role playing fun was being had - or more likely just a link bait contest.

[Link]

Web Developers: Help Me Help You

Posted 3 years ago

Web Developers: Help Me Help You
A client’s site is being completely overhauled by a new web dev agency from scratch because the existing agency has locked down the CMS as proprietary. These are questions put to the new agency web dev team: 1. “Can we manually or dynamically populate the title tags so they’re not all the same?” No 2. “If we map the old urls to the new urls with 301 redirects can you implement on the server

Weekly Search Buzz Roundup - 5/18/07: Google Universal Search, Microsoft Acquires Ad Firm & Stephen Colbert Still Sucks (Search Engine Roundtable)
Hey everyone! How has your week been? Hopefully it was great, and hopefully you’re also in for an excellent weekend! It’s been a nice quiet spring week here in New York. We had a little rain and a tornado watch, but the rest of the week has been nice — albeit cloudy — but I feel springtime! Truthfully, I hope it lasts a lot longer. I hate the heat. It’s why I left Florida. Mother’s Day …

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Tagging Through del.icio.us and SEO

Posted 3 years ago

Tagging Through del.icio.us and SEO
Tagging on social book marking sites helps to increase traffic, site popularity and the same search engine rankings. Important tips while doing tagging from SEO perspective.

Search Engine Optimization - Understanding the Intricacies of SEO
It is very important for an online entrepreneur to know about SEO. Search engine optimization is a process of driving and improving web traffic to your particular page or URL.

Promoting Your Website - The Guru’s Mantra
How you can optimize your website and promote your website.

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Make your Web site hotter (Florida Today)

Posted 3 years ago

Make your Web site hotter (Florida Today)
Attract more customers to your Web site.

[Link]

What is The Google Sandbox Effect?

Posted 3 years ago

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of x months. Thus the term Sandbox Effect applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a probationary status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with new websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

[Link]

Social Bookmarking Strategies at SES New York

Posted 3 years ago

Search Marketing Benchmark Guide 2005-2006
Marketing Sherpa has just released a new version of the Search Marketing Benchmark Guide. This report is 100% newly researched including all new self-reported data from 3,271 marketers. Over 210 charts and tables are included plus 7 color eye-tracking heatmaps. There’s a tremendous amount of useful data so you can compare your campaigns to the “norm” based on: Cost per clickAverage click rate

[Link]

Are Search Engine Rankings Dead? (WebProNews)

Posted 3 years ago

[Link]

Building Link Popularity in SEO

Posted 3 years ago

Building Link Popularity in SEO
Link popularity approaches with web legatees consolidating quality, relevant links from other web owners.

Keyword Research for Seasonal Site SEO
Keyword research is one of the necessary steps that must be undertaken as part of a search engine optimization plan. That being said, you have to be careful when doing it for a seasonal site.

Steps in Optimizing Search Engine for Mortgage Companies
In today’s world of e-business applications through search engine optimization, or SEO, mortgage companies need to adapt to this cutting-edge technology in order to keep abreast with the times and put its head up in the muddle.

The Importance of SEO For Beginners
Search engine optimization is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines. The higher the rank of a website in the result of the search engines the better the chance the website will be visited by users.

[Link]

Search engine optimization can elevate your site (The Indianapolis Star)

Posted 3 years ago

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Weekly Search Buzz Roundup - 5/18/07: Google Universal Search, Microsoft Acquires Ad Firm & Stephen Colbert Still Sucks (Search Engine Roundtable)

Posted 3 years ago

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What is The Google Sandbox Effect?

Posted 3 years ago

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

[Link]

SEO Warfare (WebProNews)

Posted 3 years ago

The Paid Link Reporting Debate (WebProNews)
What s good for the Goose isn t Good for Google? There has been a lot of opinions being bantered around online regarding the recent post Matt Cutts did about How to report Paid Links . The majority of the opinions fall into one of three categories: those for it (the ability to tattle tell), those vehemently against it (probably from those that over abuse it just my opinion) and those that …

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Search Engine Optimization for the Small Business Owner

Posted 3 years ago

Search Engine Optimization for the Small Business Owner
You’ve worked hard to design and develop a website to promote your products and services to the world. You’ve spent hundreds, maybe thousands, of dollars to get your site online. But where are the visitors? We’ve often heard, “If you build it, they will come.” So, where are your customers?

How To Choose A Search Engine Optimization Company
After having worked in the search engine optimization / placement and general marketing fields since 1998 to improve my own organization’s search engine rankings, immersed in the occasionally overwhelming and time absorbing process of hiring some of the most well known SEO firms around…

SEO - The Right Way To Optimize Your Web Site Title Tag And Increase Your Search Engine Ranking
The title tag is one of the most important factor in Search Engine Optimization.It is used by the search engine as a top indicator of the page’s content.

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SEO Warfare (WebProNews)

Posted 3 years ago

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SEO Warfare (WebProNews)

Posted 3 years ago

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What’s the Word on Page Rank?

Posted 3 years ago

What’s the Word on Page Rank?
A public relations associate recently shared the persistent question of a client that I thought I would provide an answer to here. Q: XYZ person and ABC company keeps talking about Page Rank. I have told him that we do not look at Page Rank in that way. Do you have a good explanation of why Page Rank is not worth obsessing over? A: The data that supplies Google toolbar PageRank scores (the

TopRank Weekly Roundup
Here is a list of the week’s blog posts over at Online Marketing Blog focusing on SEO, blogging and business of search marketing. SEMPO Board of Directors Nominees - Lee Search Marketing Blogs Update 012607 - Friday Search News 012507 - Content vs Links - The Lowdown on Web Designers and SEO - Recommendations for Collaboration Software Blogging in Different Languages Yahoo Adds

DreamHost Blocks Googlebot on Client Sites
According to an email sent to the owner of a Romanian site, Zoso.ro (reminds me of Led Zepplin), the DreamHost web hosting & server company is demanding that its high traffic sites block the Googlebot. According to the DreamHost site, they host over 500,000 ‘domains’ (not sure if they mean parked domains and sites, but that’s […]

[Link]

Anchor Text Optimization

Posted 3 years ago

“Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.”

If you have done some serious reading about your website’s optimization, you probably would have come across the reference to the phrase optimization of anchor text . This article discusses the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text?

Anchor text is the visible hyperlinked text on the page. Let’s take this example:

Please examine our “SEO Case Studies” for validation to evaluate our “Search Engine Optimization” capabilities.

Here the words SEO Case Studies and Search Engine Optimization are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and http://www.seorank.com respectively. The words within the visible links, SEO Case studies and Search Engine Optimization , are called the anchor text.

In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text SEO case studies indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the target or the landing page URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.

Search Engine Algorithms like Anchor Text.

The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor:keyword , which picks up text only from within the anchor text of indexed pages. This further implies that Google s algorithm is configured to index anchor text as separate queryable data, thereby making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website s ranking by using the right keywords in anchor text.

It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text. When linking to internal pages, it is better to hyperlink relevant keywords instead of linking unrelated common words. A common lapse is the hyperlinking of the common words like “here” instead of content related keywordsFor example in the sentence:

“Read all about Anchor Text here”, the tendency is to link “here” to the anchor text content URL whereas the best way is to link ” Anchor Text “.

This is important because you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. For delivering relevant results, robots are hungry for anchor text so it is always a great idea to hyperlink important keywords to help search engines deliver relevance. Always restructure sentences if keywords don t fit in anchor text.

Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page s natural text and link it to relevant target pages of your site. Consider the paragraph below. Notice how the highly relevant keywords within quotes can be converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site:

“Search Engine Optimization” is an important part of any “search engine marketing” initiative. Some people believe that submitting the site to search engines alone is sufficient in getting “top-10 ranking”. This is not true. “Search engine submission” only announces your site s existence to search engines. To get a good “search engine ranking”, it is important that you carry out “Title tag optimization”, “Meta tags optimization” and “anchor text optimization” of your website amongst other “SEO techniques”.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The title which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also search engines give you a wider keyword coverage.

When soliciting external links, it is better to provide your own cut and paste HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

“Website Promotion & Search Engine Optimization”

SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking

http://www.seorank.com/seo-programs.htm

“Google PageRank & Link Popularity”

Increase your Google PageRank (PR) and your website’s Link Popularity through focused link building. Read more about the role of PageRank (PR) in final Search Engine Rankings.

http://www.seorank.com/google-pagerank.htm

“Search Engine Promotion and Link Building Services”

SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses.

http://www.seorank.com/seo-services.htm

“Search Engine Copywriting Tips & Techniques”

Search Engine Copywriting services at SEORank - offering Search Engine Copywriting tips and copywriting techniques for creating your Search Engine Friendly copy.

http://www.seorank.com/seo-copywriting-article.htm

“PageRank & Link Popularity Building Campaigns”

Increase your site’s PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site’s Google PageRank through a focused Link popularity building program.

http://www.seorank.com/link-building-costs-calculator.php

Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site s individual pages depending upon the theme of that page.

Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site s ranking. As the number of such inbound links increase, so will your site s ranking in SERPs.

Anchor text therefore comes on top of the checklist in your SEO initiatives.

Article last updated: April 01 2004

How To Submit To Search Engines For the Best Benefits

Posted 3 years ago

How To Submit To Search Engines For the Best Benefits
If you’re interested in submitting a website to the online search engines and you know your content is good and relevant to your subject theme, verify you have built in the necessary keywords

Organic Search Engine Optimization-The Basics
With all the talk about organic search engine optimization and how important it is to promoting a web site, some web masters are deluded into thinking that they have no hope of competing without the help of a search engine optimization professional…

Improve SEF-ness to Improve Rankings
If a search engine spider cannot access your website, then your content doesn’t get into the search engine database and doesn’t get a chance to be listed in search results.

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Social Media Ad Spending On Rise, As Are Marketing Opportunities

Posted 3 years ago

Social Media Ad Spending On Rise, As Are Marketing Opportunities
eMarketer reported ad spend in the social networks will reach $2.5 billion by 2011. These social networks are not only generating a buzz online, but offline as well. Marketing agencies are entering the social space with growing consumer interest in the social marketplace. Branding through social networks such as MySpace is becoming a priority for […]

SEO Short-cuts don’t pay off in the long run (CIOL)
Some use the straight, narrow, and often, difficult path to achieve success. Many use short-cuts. As in life, there are no short-cuts to long-term success in search engine optimization (SEO).

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My SEO’s Good. Now Should I Work On Conversions? (ISEDB)

Posted 3 years ago

My SEO’s Good. Now Should I Work On Conversions? (ISEDB)
It happens more frequently than you might think. People spend a lot of time and money getting their sites ranked highly in the search engines, but give little or no attention to converting their visitors into paying customers. What’s their logic?

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Start a Wedding Favors Business (Entrpreneur.com)

Posted 3 years ago

Start a Wedding Favors Business (Entrpreneur.com)
With ‘wedding’ being one of the most searched-for terms, this is an online business you may want to consider.

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Stick To Fundamentals For Outstanding Search Engine Optimization

Posted 3 years ago

Stick To Fundamentals For Outstanding Search Engine Optimization
How do search engines find your website, and how does your website find its way into search engines? Think of it this way, every page in your website is an opportunity to tell the search engines what your web site is about. Even the savviest web developers sometimes overlook this simple rule when constructing a new website.

The Benefits of PLR Content For Long Tail Keywords
Over the period of the last 10 years the progression of traffic attainability has consistently changed. Finally webmasters are starting to understand the real benefit behind ‘long tail’ keywords for their sites.

How To Choose The Right Keywords Density In Your Title Tag
Search engine bots will start crawling your site from top. If your title is matching the users search query chances are there your site will be in the top of the search engine pages if optimized properly.

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Search Engine News Review - Fri May 11, 2007

Posted 3 years ago

Search Engine News Review - Fri May 11, 2007
Google’s Chaos and Order According to Google CEO Eric Schmidt, Google’s new focus [NY Times; subscription req’d] is search, ads and apps but that their “underlying mission has not changed.” Interesting. One might think otherwise. They’ve moved from just search to adding ads to buying up a whole slew of web applications - albeit good ones, […]

Sex Sells, Especially on Digg!
The old saying “Sex Sells” never gets old, even in the world of social media marketing and Digg.com. Recently I’ve been noticing a trend on Digg that when a story is submitted, especially a tech story, with a little spin about sex, that story attracts much more Diggs than it usually would. Take today’s most popular […]

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Search Engine Optimization - A Must

Posted 3 years ago

As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?

The problem is these sites aren’t optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn’t matter, the fact is it works and I’m going to tell you what’s involved.

Before we continue let me familiarize you with some relevant terminology in my own words.

**Search Engine Optimization**

Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from other sites.

Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.

**What is a Search Engine Optimization Company? **

A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.

**Search Engine Optimization Hurdles**

Back to the question of why these sites rich with content aren’t bringing in the numbers. There are several reasons why sites small and large aren’t optimized for the search engines, fortunately these can be remedied.

1. Many webmasters/site owners believe in “If You Build It They Will Come”. This attitude will get your web site no where fast. Sure if you build it you will get users maybe even a decent amount of users but you will not be unleashing the real potential of your web site.

2. Not feeling that your site can do better than it is. Websites can always be further optimized. Search engines change their algorithms all the time so what worked 2 months ago may not work as well or at all in present times. For any of you that fee you can get your site optimized better, think of the story of the Little Engine and don t think you can, KNOW YOU CAN.

3. Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization.

This is partially true. Search engine optimization is not easy but then again, anyone can do it. It does take time though and time is a precious commodity. In situations where you just can’t devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company. You can choose one here http://www.lilengine.com/seo-companies.php

4. Time + cost = a deterrent. For a situation like this I would recommend optimizing little by little on your own. Eventually you will become better and better at it and be able to accomplish more in less time.

5. Another problem is many people think “Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines”. If you think like this I d like to say this to you. It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did. Always shoot for the stars so if you fall short you will at least hit the sky.

Now for those of you who plan to better your websites via Search Engine Optimization here are the stages you need to follow in order to have an efficient and effective SEO campaign.

**Planning Your Search Engine Optimization Campaign**

Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.

**Researching the Most Effective SEO Strategies**

What works and what does not. You will need to learn as many optimization strategies as you can that are currently effective with the search engines. This will be one of the most time consuming steps in your SEO campaign as you will have to sift through information as well as participate in SEO related forums to get additional information from professional. You can take this process in stages and apply your newly gained knowledge as you get it. There is also some useful software available both free and paid that will greatly help with this effort. WebPosition Gold is one of the more popular ones.

**Search Engine Optimize Your Site**

This should be done in stages so you can see the effectiveness of the applied strategies you are using. Don t change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.

Search engine optimization does not only deal with your site it also deals with the relationship other sites have with yours and yours with theirs. Keep this in mind when utilizing your link building strategies.

**Monitor Your SEO Progress**

There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update. Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend SEOCount.com for monitoring your progress on the Google search engine as it is very easy to use and you can monitor several domains and keywords all from within the same account. It also gives you the option of viewing the number of backlinks.

These steps follow the Plan Do Review methodology which is a proven strategy for engaging in any task. It is again unfortunate that there are so many webmasters who overlook this entire process; hopefully this article will stop you from making this same mistake. For more information on search engine optimization visit http://www.lilengine.com.

About The Author

Alec Duncan is the founder of Li’l Engine a search engine optimization site. Get more great SEO tips at http://www.lilengine.com and visit their new Web Hosting Resource at http://webhosting.lilengine.com as well as http://www.grindinggears.com for Open Source Development information.

ald@lilengine.com

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Dave Pasternack SEO Predictions in 2005

Posted 3 years ago

RainMaker Software Selects Find and Convert for Search Engine Marketing Services (PRWeb via Yahoo! News)
Find and Convert, a web marketing and search engine optimization company, recently contracted with legal software provider, RainMaker Software Inc., of Blue Bell, PA.

Search engine optimization helps draw Web traffic (The Cincinnati Enquirer)
It is more important than ever for small businesses to have a Web site, but building a site is only half the battle. You must also attract customers.

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Personalized Search (The Death of SEO?) (WebProNews)

Posted 3 years ago

Personalized Search (The Death of SEO?) (WebProNews)
Search Engine Optimization has been a topic of debate since the concept was developed in the mid 1990 s. Some think of it as techniques to artificially inflate organic rankings, in essence, to trick search engines to send them traffic that they do not deserve. I am not saying that people have used techniques to accomplish this for their websites and called it SEO, however, SEO is not a …

Personalization And The Death Of SEO as we know it (Web Host Directory)
On February 2, 2007 Google launched its big push into personalized search results. This was, to many, a dark day as SEO s scrambled to determine exactly what this meant for the industry and for our clients. Different results showing up for different people?

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Meta Tag Optimization, Latent Symantec Indexing, Seo Strategies, And Keyword Density

Posted 3 years ago

Meta Tag Optimization, Latent Symantec Indexing, Seo Strategies, And Keyword Density
Well there has been a whole lot of buzz in the air weather things like meta tag optimization, keyword density and all the like even matter anymore with the advent of latent symantec indexing. Many are even a little scared about finding ways to improve their search engine ranking.

Search Engine Optimization Penalties - Ignorance Is No Excuse
High site rankings on the major search engines are the end-all and be-all of web site owners. Increasing your site rank is why you attend seminars, participate in online forums, and meet with other website owners and designers. You walk away with a lot of new ideas, many of which you use to”"improve” your site - only to realize, to your horror, that your page ranks have actually declined rather than increased…

Google Sitemaps And Your SEO Strategy
Like many of you, I am always trying to find as much information as I can on Search Engine Optimization. And also like many of you, I am doing it myself. I read online and buy books on search engine optimization and many of them all say the same things, just in a different wayGoogle Sitemaps And Your Seo Strategy.

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Web Developers: Help Me Help You

Posted 3 years ago

Title Capitalization in the English Language
Titles of blog posts and web pages are very important. Having important keywords in the title is the most important ranking factor for search engine optimization. It is also important to make the title appealing and interesting at the same time, because it is usually the first thing people notice when they see your post […]

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Personalization And The Death Of SEO as we know it (Web Host Directory)

Posted 3 years ago

InfoSearch Media Offers Expanded Search Engine Optimization Consulting and Services (Market Wire via Yahoo! Finance)
InfoSearch Media, Inc., a leading on-line text and video content producer, today announced it has created a dedicated team to offer search engine optimization consulting and implementation services.

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High Google Rankings: Frequency vs. Positioning

Posted 3 years ago

There’s an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that’s simply not true! There’s another factor that is just as important and may actually drive more traffic to your site.

This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likelihood of someone actually clicking through to your site.

How do you get frequent listings in search engines? Write quality content articles.

I m an investment advisor and a while ago I started a second web site (www.successful-investment.com) to promote my weekly mutual fund newsletter, capture potential prospect names and house a library of my published articles.

To get people to the site, I naturally wanted to move up in the search engine food chain. I did the usual meta tag things, but that didn’t cause my rise in the rankings. What did cause it surprised me.

One of my first articles ( Do lifestyle funds provide greater security? ) was submitted to some 30 article banks and web sites. Many of them reprinted it, which increased the number of appearances of my name associated with the topic. Since many of these sites were already ranked high on the search engines, I rode on their success.

Searching Google for “Lifestyle funds” produces over 3 million results. On the first page of results my article is listed four times, on the second page three times and on page three it’s listed three times, and so on. If you were searching this term, with that much presence you would not likely overlook me.

In addition to generating hits on my web site from potential clients, my frequent listing in search engines yielded another benefit: I was invited to CNNfn’s Hollywood studio to discuss my article How to evaluate load vs. no load mutual funds. They found me by searching Google for “load vs. no load.” That produced almost 5 million results and on the first page my article appears three times, on the second three times and on the third three time as well and some included my company listing. I was an authority!

In the past six months I have written and published 17 articles with the key search terms being part of the title. I pretty much get similar results with all of them. Why? I believe quality content is a key.

My core business is “personal investment management.” If you search that on Google you will get about 11 million results. I currently rank number 8. And that’s among the who s who in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.

Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles.

Now, maybe you like this idea but think you can’t write quality articles. I’m not a writer, but my articles get picked up by e-zines and article banks all the time. How does that happen? It’s actually simpler than you think.

There are two aspects to writing; 1. the actual content and 2. the writing style. If you ve been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don t worry about the style; just write quality content that will be helpful to your potential customers.

Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on the same level as a professional writer. So I have a second secret to success.

One of my clients is an award winning Hollywood writer and he enhances my articles. It s usually not a lot of work, but at times I need a better transition from point A to point B. Since the content is clear and basically organized, he doesn’t have to spend any time researching or “doing the heavy lifting.” He can devote his attention to enhancing the quality of the presentation, and that doesn’t take long or cost much.

[If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.]

I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn’t have to worry about form and could concentrate on my long suit: content.

It s hard to beat the results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business.

About The Author

Ulli Niemann is an investment advisor and has written about methodical approaches to investing for over 10 years. He is stepping out of his comfort zone to write about different areas in which he has gained experience that can assist others. You can reach him at: www.successful-investment.com

ulli@successful-investment.com

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My SEO’s Good. Now Should I Work On Conversions? (ISEDB)

Posted 3 years ago

Microsoft Acquires Equity Stake in CareerBuilder.com
In a very interesting development, Microsoft has taken a 4% equity stake in number one jobs site CareerBuilder. Here’s the release. That means Tribune and Gannett own just over 40% and McClatchy, which recently joined the Yahoo! newspaper consortium has just under 15%. There are probably a number reasons for this: CareerBuilder wants a strategic alliance […]

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OMB Search Marketing Roundup 123006

Posted 3 years ago

LookSmart AdCenter Launches Private Label Contextual Advertising Service for Publishers
LookSmart today launched their new contextual ad serving and optimization product as part of their LookSmart’s AdCenter service. With the addition of AdCenter contextual advertising, LookSmart says that they are “the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any […]

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SEO Short-cuts don’t pay off in the long run (CIOL)

Posted 3 years ago

Finding Your SEO Mate (Small Biz Resource)
Search engine optimization is an ongoing ‘battle’ that requires constant oversight in order for a Website to maintain high search engine rankings. Should you turn to the pros?

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RainMaker Software Selects Find and Convert for Search Engine Marketing Services (PR Web)

Posted 3 years ago

RainMaker Software Selects Find and Convert for Search Engine Marketing Services (PR Web)
Find and Convert, a web marketing and search engine optimization company, recently contracted with legal software provider, RainMaker Software Inc., of Blue Bell, PA. (PRWeb May 2, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/RmFsdS1FbXB0LUhvcnItUHJvZi1NYWduLVplcm8=

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Five tips to improve your chances with Google et al.

Posted 3 years ago

“Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?”

Beyond that, here are my top five tips for making your website easy for those “gazillions” to find it.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

About The Author

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Search Engine Optimization Consulting

Posted 3 years ago

Search Engine Optimization Consulting
Search Engine Optimization Consulting

SEO - The Logical Steps To Proper Search Engine Optimization
Most of the people searching the internet are doing it via the major search engines and directories. So how can you get your share of that enormous amount of targeted traffic?

Is SEO a Real Business - Absolutely - SEO Tactics
This is a crazy business; do you not agree? Search Engine Optimization Services. Really, who would pay for these services? You would be surprised. I have one client that was paying a fair amount of money for Adword advertising and it did not land them one internet customer. Why?

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RainMaker Software Selects Find and Convert for Search Engine Marketing Services (PR Web)

Posted 3 years ago

Should Microsoft Buy Yahoo For $50 Billion?
Today’s news on the possible acquisition of Yahoo by Microsoft is red hot, hot enough to increase Yahoo’s stock value by over 18% as of 10:30 am. With reports of Microsoft offering a $50 Billion buyout of Yahoo, and other reports brewing of a possible merger, the question is, would such a venture be beneficial to […]

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Personalization And The Death Of SEO as we know it (Web Host Directory)

Posted 3 years ago

Microsoft Yahoo Merger Could Be a Reality
Today the search and stock market news channels are buzzing with talk of a possible merger between Microsoft and Yahoo, which would see the two technology powerhouses teaming to take on Google in the world of search, advertising and beyond. It is also being reported that Microsoft has offered $50 Billion to Yahoo in an […]

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Will Ask.com s Ad Campaign Be Effective?

Posted 3 years ago

Will Ask.com s Ad Campaign Be Effective?
I continue to be fascinated by Ask and its mix of innovative ideas (Ask X, Ask City) and guts (the “information underground“). I have often put myself in CEO Jim Lanzone’s position and tried to think how one might get consumers’ attention and grow usage. It’s a very challenging problem and I don’t envy him. Today, […]

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Mortgage SEO - Search Engine Optimization for Mortgage Brokers

Posted 3 years ago

Mortgage SEO - Search Engine Optimization for Mortgage Brokers
Mortgage SEO, or search engine optimization, is the act of improving your mortgage marketing website for better search engine visibility and ranking. This leads directly to increases in website traffic, which translates to an increase in web-based mortgage leads.

Internet Marketing Strategy News: News Search is Big News
With the use of optimized press releases you can get onto page one of major search engines within 24 hours

Search Engine Optimization For Yahoo - You Need Answers
There are many different kinds of approaches you can take to search engine optimization on a shoestring budget. A great way to help yourself and help others is Yahoo! Answers. Find out how to optimize your site for profits, and promote yourself by speaking about what you know best.

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RainMaker Software Selects Find and Convert for Search Engine Marketing Services (PR Web)

Posted 3 years ago

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Branding Versus SEO

Posted 3 years ago

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.

For instance, one search engine report states that 1.3 million visitors per month search for the term “Best Buy.” This same report states that the term “electronics” is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word “electronics” second.

But, take a competitor such as Fry’s Electronics. Approximately 95,000 visitors search for the term “Fry’s” every month, far short of those who search for “electronics”. Does this mean Fry’s Electronics (a partner with Outpost.com) should optimize for “electronics” first and Fry’s (and/or Outpost.com) second?

At this writing (August 2004), a search on Google for “electronics” will show that Best Buy does not show up in the first two pages. Fry’s (Outpost.com) is on the third page. But let’s take a further look to see who is in the number 1 position: Sony. And Samsung is a close second.

Sony, with 450,000 searches per month for the word “sony”, has managed to grab the number one spot for its brand name and the generic word “electronics”. A search of the Sony homepage source code will reveal that this page is optimized for both words, “Sony” and “electronics.” By optimizing for both words Sony has grabbed a lot of traffic neglected by Best Buy and perhaps even exceeds Best Buys traffic in doing this.

Another issue in branding is trademark infringement. Courts have upheld that websites using another company’s branded name in its meta tags is engaging in trademark infringement. For instance, a site about cats would be infringing if it put the name Best Buy in its meta tags in hopes of gaining traffic from this trademarked word. Large companies have to protect themselves from others stealing traffic that is rightfully theirs. These companies cannot however protect a generic term such as “electronics” as that is fair game for all electronics companies.

So in order to create the largest return on investment, large companies need to optimize their websites both for their own brand names and for the generic, high-traffic keywords and keyword phrases relevant to their sites. Otherwise, they are letting tons of online business just slip away.

About The Author

http://www.seoresource.net

Kevin Kantola is the CEO of SEO Resource and has published many articles over the past 20 years.

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Personalization And The Death Of SEO as we know it (Web Host Directory)

Posted 3 years ago

Make Time for Web Marketing 2.0 (TechNewsWorld.com)
How significant is a Web site to your organization? My impression is that for businesses who have devoted the resources to develop and maintain an effective online presence, its Web site’s impact is unprecedented, and for the folks who haven’t gone down that path, it’s value and profitability are marginal.

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Last week in China - Google Searches In and Outside China and Other News.

Posted 3 years ago

Last week in China - Google Searches In and Outside China and Other News.
One of the peculiarities with Google search in China is the question of domains. Which Google domain censors search results, which does not and does it depend on the location the searcher originates. I have made a quick comparison. Additionally as always an overview of what has been happening in the world of search and […]

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Search Engine Optimization, Step Two: Create (or Refine) Your Meta Description

Posted 3 years ago

Search Engine Optimization, Step Two: Create (or Refine) Your Meta Description
A Meta Description’s overall purpose is to provide a brief explanation of a site and most importantly, to name the major items being sold. It can help rankings in search engines in providing more relevance to a site by giving spiders an accurate summary of its place on the net. Here are some quick tips for refining or writing an effective Meta Description for your site.

Link Building - What’s Wrong With Reciprocal Linking?
Reciprocal links have been much maligned in recent months. This article discusses link building and whether reciprocal linking is fatally flawed.

SEO - Search Engine Linking Strategies III
One way links back to your site can be achieved in a number of ways. You could request one. However, a high ranking site is not going to provide you with a link free of charge, so you could either pay a monthly fee for it, or provide some other service in return. Another way is to submit your website to site directories- as many as you can. Most directories have free submissions that can take a long time to set up, and might require a reciprocal link, and also paid submissions that promise fast-tracked submission, but that require a regular subscription payment. The paid subscriptions, however, do not insist on a reciprocal link. Each submission provides you with a link back to your home page. Article marketing is another way of securing one way back links. For every directory your article is submitted to and accepted…

Search Engine Optimization - 4 Basic Rules for Quality SEO
Search Engine Optimization doesn’t have to be complicated. The key thing is to remember that each and every page of your web site is a unique entity and has to be treated appropriately for search engine optimization. Four basic rules should guide your efforts:

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Does “Freshness” Mean More in Google? (Search Engine Roundtable)

Posted 3 years ago

Does “Freshness” Mean More in Google? (Search Engine Roundtable)
Google, like most legitimate search engines, is constantly tweaking its ranking algorithms in order to try and provide the most relevant content to its users. Search engine optimization experts are tasked with going beyond relatively simple best practices recommended at…

Video Search Optimization (Search Engine Roundtable)
Welcome to SES NYC 2007! Chris Sherman moderating. Got in a little late Sherwood Stranieri from Catalyst was speaking. Came to a slide titled Video and viral are drinking buddies. I wish I understood that analogy. Anyway, Sherwood was stressing…

5 Website Traffic Alternatives to Search Engines
Search this, search that. All you hear about is search engines in the web marketing publications, forums and events. New owners of web sites are often told, “You’re going to have to wait a year before you can rank in Google. There’s a sandbox you know. You’re stuck using pay per click until your organic rankings pick up.” BALONEY Before I get on too much of a hypocritical rant, I must admit

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Search Marketing Seminar Minneapolis Minnesota

Posted 3 years ago

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Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!

Posted 3 years ago

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.

This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well, let’s condition ourselves to promote everything available within your site…

Search Engine Marketing is crutial for all companies who want to succeed online. I’m sure at one point or another, you will hear how “Optimizing your site for search engines is crutial”. Of course, they aren’t fooling you, it is a crutial marketing tactic but, what is also crutial is learning how to use different tools to boost your search engine placements once you’ve optimized your site for the web.

So let’s talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.

LINK EXCHANGES:

Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here’s the problem, most companies that perform link exchanges daily fail to utilize it to their advantage. For ex. Let’s say you perform approximately 10 link exchanges daily. For each one, you submitted your link “www.yoursite.com“. What you’ll want to start implementing is submitting 10 different links within your site.

Ex Link Exchanges:

Link #1: http://yoursite.com

Link #2: http://yoursite.com/resources

Link #3: http://www.yoursite.com/services

And so on…

A good strategy would be to open up “Note Pad” and create all the links you want to promote.

1. Add each link

2. Assign an appropriate title to each link
#/TITLE#
3. Create an appropriate description for each link

Now all you have to do is to copy and paste each link when performing your daily link exchanges.

WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you probably have created a “Resource Box” at the end of each article right??? Good, let’s change the resource box a little.

My site is host to 100’s of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors) Typically only add the main page of their web site within their “resource box”.

Ok, let’s say you write articles about “Search Engine Marketing”. At the end of the article, add a link to a page on your site that talks about “Search Engine Marketing” or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to specific pages on your web site.

DIRECTORY SUBMSSIONS:

Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page. This is ok though, there are literally 100’s of other directories that will allow you to submit any page you want.

Experiment with this and try to change up all your links when your submitting to directories.

I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.

So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with.

About The Author

Martin Lemieux

Smartads - President

http://smartads.info/top-10/download

Instantly download any Marketing Article created by Martin Lemieux for use within your web site and/or newsletter

http://smartads.info

Affordable Web Design & Web Site Marketing

support@smartads.info

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Search Marketing Seminar Minneapolis Minnesota

Posted 3 years ago

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Elite Keyword Review

Posted 3 years ago

Elite Keyword Review
A review of the Elite Keyword tool, from the perspective of how you can use it and its comparison to other popular keyword tools.

Link Bid Directories How Do They Work
It is a new trend on the online market, which allows you to manage or control the placement of the link in the link directory. It works in a way that if you bid higher on your listing you will be placed at higher place for your category.

Seo Firms
E-commerce has become the most significant characteristic of international commerce and business activity. Most firms are undertaking marketing operations with the help of the Internet and are using search engine marketing strategy as online marketing tools. Not all business managers have complete knowledge of IT, and often hire search engine marketing firms (SEM) that have expertise in search engine marketing optimization. These firms are also known as SEO firms.

Search Engine Optimization Techniques For High Search Rankings
First of all, why do you want high search rankings? I know that sounds like a crazy question, but I am assuming that the person reading this article may or may not have a background in search engine marketing. When you build your website, and you want to drive traffic to that website, one of the ways you should want to do just that is to gain high search engine rankings so that when people search for keywords related to your website, your website will rank high in the search rankings. The higher you are in the search rankings when someone searches for your keyword or related keywords to your website, the higher the chance they will click in to your website. So the bottom line is, you want high search engine rankings, so that you will receive more traffic to your website, which in turn should mean, if your website…

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Search Marketing Interviews

Posted 3 years ago

Make Time for Web Marketing 2.0 (E-Commerce Times)
How significant is a Web site to your organization? My impression is that for businesses who have devoted the resources to develop and maintain an effective online presence, its Web site’s impact is unprecedented, and for the folks who haven’t gone down that path, it’s value and profitability are marginal.

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Best SEO Blog of 2006 Award

Posted 3 years ago

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Make Time for Web Marketing 2.0 (E-Commerce Times)

Posted 3 years ago

Search Marketing 101 (Entrpreneur.com)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

Neil Patel
Check out this Neil Patel photo from SES Chicago. Looks like a bit of role playing fun was being had - or more likely just a link bait contest.

[Link]

Sub Domains - An Inexpensive Solution to Grow Traffic

Posted 3 years ago

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on …

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

[Link]

Search Engine Optimization: Keyword Analysis

Posted 3 years ago

Search Engine Optimization: Keyword Analysis

In any serious attempt to optimize your website, you must first target the right keywords for your website. What are the “right” keywords you might ask? The right keywords are words tha…

XCart SEO: Implementing Success By Deam Rass
XCart SEO is a successful turning point for many websites.This software can empower your website into new ranges.Understanding the vast number of advantages ..

Avoiding SEO Underperformers
You have made up your mind to have your site professionally optimized for search engines (SEO). You are energetic, upbeat and can’t wait for the visitors (and cash) to roll in. However…

How many searches are your sites missing due to poor keywords?
How many searches are your sites missing due to poor keywords? Do you know how many people have looked up words in a search engine that pertain to your blog or website yet passed you by because y…

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OMB Search Marketing Roundup 123006

Posted 3 years ago

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HACKER SAFE Boosts Search Engine Optimization With Free Page Rank 6-8 Links (Market Wire via Yahoo! Finance)

Posted 3 years ago

HACKER SAFE Boosts Search Engine Optimization With Free Page Rank 6-8 Links (Market Wire via Yahoo! Finance)
Search Engine Strategies New York — Websites using ScanAlert’s HACKER SAFE trustmark have discovered that the popular security certification service improves search engine optimization, boosting their search engine rankings.

Search Marketing 101 (Entrpreneur.com)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

[Link]

Search Marketing 101 (Entrpreneur.com)

Posted 3 years ago

Search Marketing 101 (Entrpreneur.com)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

[Link]

SEO Trends for Industrial Business: The Digg Effect

Posted 3 years ago

SEO Trends for Industrial Business: The Digg Effect
What is Digg?
Digg is a community-powered news and content website with a strong focus on science and technology. Huh? What that means is that all content is submitted by everyday users s…

Social media optimization is an innovative optimization method
Social media optimization is the newest thing which is happening in the World Wide Web. Everything associated with the web is changing on a constant basis and to be attuned with the latest, one needs …

Are You Using The Wrong Linking Strategy To Generate Traffic?
If you’re trying to increase the traffic to your website, don’t just concentrate on creating as many incoming links as possible; you need to focus more on the quality of the links. As is the case in …

Keyword Elite Review - Think Twice Before You Buy By Peter Wong
In spite of all the good things that most affiliate marketers mention in their reviews of Keyword Elite, I would like to strike a balance by giving a more ..

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Online Marketing Blog Gets Hit with DOS

Posted 3 years ago

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Optimize your Search Engine Placement Five Easy Ways

Posted 3 years ago

If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn’t spend time or money submitting to search engines because you weren’t techie enough.

Now you can optimize your search engine placement these five easy, non-techie ways. My Web site is now # 1 in Google.com and others. If you are in the top ten listings in your category (mine was book coaching) you are in good shape. This placement has put my web site URL on 4700 other sites with a link back to mine. With targeted viral marketing my sales are 30 times what I started with each month–now over $4500.

Here’s Five Ways to Get Search Engines to Boost your Ratings:

1. Makeover your signature file that goes out with every email you send. Include your fre.e report or ezine offer, your email, URL, and phone numbers plus a line with your product or service name on it. See more on this in my fre.e article “Top Ten Things to Do to Make your Signature File Sell” at www.bookcoaching.com/freearticles/article124.shtml.

2. Submit short articles to dozens of opt-in ezines who need content daily. Make a special offer in each signature file that relates to your article. Through a hyperlink, offer a free ezine with a free report by autoresponder. To get started, go to www.yahoogroups.com and subscribe to one of the opt-in ezines (no spam).

3. Rewrite your best list of key words and phrases you used for your Web site. Incorporate them into your excellent, well-edited short articles or tips. For more information go to www.goodkeywords.com or see my special fre.e report “Know Which Key Words Will Bring Targeted Visitors to your Web Site” at www.bookcoaching.com/freearticles/article-47.shtml

4. Submit to top Web sites looking for new content.. They want and need your information, because that is why people visit any site–for free information. Follow directions for each site. Many want a list of key words and a description. Others require your article by autoresponder. Four years ago, my URL was on 987 other Web sites. Today it’s on 4700. Amazing viral marketing!

5. Makeover your Web home page. Place those top key words and phrases in the top half of this page and in the links you list along the bottom or side of your page. Search engines pick up these and you receive a higher placement. For instance, my top key words include: book coaching, eBook, ePublishing, self-publishing, Online promotion, Web copywriting, Free Publicity.

Yes, you can buy key words and put paid ads in Google and Overture, but when I tried that I got almost 0 results and spent a lot of money. The above ways to boost your search engine placement are totally free. It’s a building process this viral marketing, but if you are willing to stay a while, you’ll get money results as well as becoming well known and trusted for your product or service.

About The Author

Judy Cullins, 20-year Book and Internet Marketing Coach with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including “Write your eBook Fast,” “How to Market your Business on the Internet,” and “Create your Web Site With Marketing Pizzazz,” she offers free help through her 2 monthly ezines, “The Book Coach Says…” and “Business Tip of the Month” at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at Judy@bookcoaching.com.

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Paid Links Economy (WebProNews)

Posted 3 years ago

Paid Links Economy (WebProNews)
Measuring the quality of an ad system Many bloggers and other website owners around the world aren t selling their content these days, they re financing their site with advertising. Almost every ad system seems to be a compromise. You can measure this compromise across different parameters: is the ad relevant ? Is it unobtrusive ? Is it disclosed ? Is the product or service advertised fair …

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Search Marketing Interviews

Posted 3 years ago

Search Engine Optimization Inc. Introduces New SEO Reporting Tool “SEO Inc. ClientCenter” (PRWeb via Yahoo! News)
SEO Inc.’s new SEO reporting tool “SEO Inc. ClientCenter” offers clients more then just keyword rankings.

[Link]

ABCs Of Effective Web Content: Do You Know Them?

Posted 3 years ago

ABCs Of Effective Web Content: Do You Know Them?
Effective web copy can deliver all that you desired from your online property. Be it enhanced visibility, brand building or ROI. But as things stand very few businesses understand actually what constitutes the so called “good content”. Today, it’s more of a copycat game, especially when the deciding power lies with pure search engine optimizers (SEO).

Link Building Makes Your Website Popular
Link Building is always important for search engine rankings and in increasing the traffic to your website. It also helps in improving the sales of your business. Also it does improve the websites visibility and link popularity cost effectively. You will get good result if it’s done in a professional manner using good quality and quantity websites.

What If I Want To Target More Than One Keyword In My SEO Copy?
If you’re targeting exact strings in your SEO copy, you’ll find it difficult to effectively target more than 2 keyword phrases per page. This is particularly true if you’re targeting very specific keyword phrases. Read on to find out how best to do it-

Do You Know the Difference Between Organic Search Listing and Paid listings?
According to the Pew Internet & American life Project, 62% of searchers are unaware of the distinction between paid and unpaid results. 38% of searchers are aware of a distinction between paid and unpaid results. So what are paid and unpaid search results?

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Search Marketing 101 (Entrpreneur.com)

Posted 3 years ago

Search Marketing 101 (Entrpreneur.com)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

[Link]

Public Speakorama on SEO

Posted 3 years ago

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Free Online SEO Tools

Posted 3 years ago

There are two ways these free online SEO tools can be used:

Here is a selection of some choice tools for both the novice and the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used.

This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.shtml

This tool checks whether your website appears in the first fifty results in major search engines for your chosen keyword or phrase.

If the URL is present, it will output what position it occupies. As an additional feature, the tool also informs you if any other URLs from your domain appear in the search results.

Link Popularity Tool

http://www.instantposition.com/link_popularity_check.cfm

This tool measures the total number of links or “votes” that a search engine has found for your website.

Meta Tag Generator

http://www.webmaster-toolkit.com/meta-tag-generator.shtml

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Search Engine Optimisation Tool

http://www.instantposition.com/seo_doctor.cfm

A freebie tool that works better than many costly SEO tools I know!

About The Author

Arif Hanid

Internet Marketing Manager for Ambleton Computing.

Experts in all areas of Internet Marketing, inc. SEO and Web Design.

arif_hanid@ambleton.com

www.ambleton.co.uk

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Search Engine Optimization Inc. Introduces New SEO Reporting Tool “SEO Inc. ClientCenter” (PR Web)

Posted 3 years ago

Search Engine Optimization Inc. Introduces New SEO Reporting Tool “SEO Inc. ClientCenter” (PR Web)
SEO Inc.’s new SEO reporting tool “SEO Inc. ClientCenter” offers clients more then just keyword rankings. (PRWeb Apr 10, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/U2luZy1Ib3JyLUluc2UtQ3Jhcy1NYWduLVplcm8=

Use frames when it makes sense (About.com)
I believe in moderation in all things - even in moderation. Seriously, though, frames are one of those topics in Web design that often bring out the worst in…

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The Value Of A #1 Position On Google Can Be Enormous - Tips On How I Do It!

Posted 3 years ago

The Value Of A #1 Position On Google Can Be Enormous - Tips On How I Do It!
Google is the world’s number #1 Search Engine no question about that. The value of a # 1 position on Google can be enormous. You may have hundreds of great web site but they are all useless if nobod…

Real Estate SEO by Optimizing Your Content
f you have real estate business online, you definitely want to make sure that you will be having a successful business. You can achieve such, if you start real estate SEO. Real estate SEO is the way …

Search Engine Visibility Vital As Search Use Grows
The statistics supplied by research databases such as Forrester and comScore, provide very useful and important information on the impact of Internet marketing today. Within this topic, we can also co…

Facilitated international business cooperation through a business search engine
A business search engine is an Internet search engine developed to offer quick and free access to company profiles, contact information and descriptions of products and services. Apart from the advant…

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SEO Spam Case Study (WebProNews)

Posted 3 years ago

SEO Spam Case Study (WebProNews)
ShopFactory.com (by Steffan Klein & Michael Veith, according to the About page) is a system to help you create online shops. The makers promise that their tool helps you get top Google rankings with built in search engine optimization. Looking at some of the shops, you can see they use frames, so they re probably lying about that. However, and customers may not know this*, setting …

[Link]

Neil Patel

Posted 3 years ago

Neil Patel
Check out this Neil Patel photo from SES Chicago. Looks like a bit of role playing fun was being had - or more likely just a link bait contest.

[Link]

Video Search Optimization (Search Engine Roundtable)

Posted 3 years ago

Search Marketing 101 (Entrpreneur.com)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

[Link]

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!

Posted 3 years ago

So let’s talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.

LINK EXCHANGES:

Ex Link Exchanges:

Link #1: http://yoursite.com

Link #2: http://yoursite.com/resources

Link #3: http://www.yoursite.com/services

And so on…

A good strategy would be to open up “Note Pad” and create all the links you want to promote.

1. Add each link

2. Assign an appropriate title to each link
#/TITLE#
3. Create an appropriate description for each link

Now all you have to do is to copy and paste each link when performing your daily link exchanges.

WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you probably have created a “Resource Box” at the end of each article right??? Good, let’s change the resource box a little.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to specific pages on your web site.

DIRECTORY SUBMSSIONS:

Experiment with this and try to change up all your links when your submitting to directories.

I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.

About The Author

Martin Lemieux

Smartads - President

http://smartads.info/top-10/download

Instantly download any Marketing Article created by Martin Lemieux for use within your web site and/or newsletter

http://smartads.info

Affordable Web Design & Web Site Marketing

support@smartads.info

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Search Engine Optimization in 2007 - Master LSI To Get Top Rankings!

Posted 3 years ago

Search Engine Optimization in 2007 - Master LSI To Get Top Rankings!
If you intend to market your business online, you need to learn search engine optimization basics. Today, there is no need to pay a firm to do the job for you because these firm are not more advanced …

Your SEO Plan
Search is quite an important field in online marketing and while many cannot afford to spend a sizeable budget on their search marketing plans, YourSEOplan.com has released a list of worksheets that w…

Search Engine Optimization, Way for Business Advertising By Eliza Maledevic
If you have a business, you definitely, want to make sure that it will be successful. Certainly, you want to surely gain profit. Read on in order to have ..

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Search Engine Optimization Inc. Introduces New SEO Reporting Tool “SEO Inc. ClientCenter” (PR Web)

Posted 3 years ago

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TopRank Weekly Roundup

Posted 3 years ago

Search Engine Strategies San Jose
There was lots of great coverage of the Search Engine Strategies conference in San Jose this week. Here are some sites to check out: Search Engine Roundtable Online Marketing Blog WebProNews Search Engine Journal Matt Cutts Search Engine Watch Blog The next SES conference in the U.S. is in Chicago this December.

[Link]

Use frames when it makes sense (About.com)

Posted 3 years ago

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SEO - Off Page Techniques For Optimization

Posted 3 years ago

SEO - Off Page Techniques For Optimization
Many SEO techniques you might have read about advise you to submit to search engines. For many SEO off page techniques, it might actually hinder the use of EWO for your site. The first thing that SEO off page technique does for your site is attract spiders. The second thing it does, and this is the main purpose behind an SEO off page Technique, is that it attracts visitors. When using off page SEO techniques, one of the things you need to be aware of are the various types of links that are out there.

Longtail - A Beginner’s Guide to Search Engine Marketing
Pay per Click (PPC) advertising is hugely successful; businesses of all size and every conceivable sector have benefited from the power of search advertising. However as PPC has become more popular it has become more expensive. As a consequence savvy marketers are exploring the possibilities of theory known as the “longtail”…

Optimizing Your Site To Get Top Billing At Search Engines
When a user enters a search term, also known as a ‘keyword,’ into a search engine, the engine runs through the billions of pages in the database and awards each one a ‘relevancy score.’ The higher your score, the higher your listing. If your site doesn’t contain the keyword used by the searcher, the only score it’s going to get is a big, fat zero. Your first task then is to make sure you know which keywords are most relevant for each of your sites.

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What’s the Word on Page Rank?

Posted 3 years ago

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Top 5 Search Engine Optimization Mistakes

Posted 3 years ago

There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.

1. Bad Neighbourhoods

These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engines will ban sites who participate.

2. Over Optimization

Optimizing your web pages for a particular search engine can be a good thing. Over-optimizing can defeat the purpose, however. Search engines are catching on quickly to pages that appear over-optimized . Stuffing keyphrases into your pages is the most common problem. Never use hidden (invisible) text to add keywords. You will get caught, and your site will get banned.

3. Doorway Pages

Doorway pages are orphaned web pages that are typically optimized for a particular keyphrase and a particular search engine. They are promoted to the search engine in an effort to achieve high rankings. They are not linked back to by any other page on the website and, as such, search engines are able to flush them out quite easily and penalize the entire site.

4. Traffic Generation Scams

Services that purport to drive lots and lots of traffic to your website are typically not very useful. The traffic tends to come from seedy places like domain names that have lapsed in payment or commonly misspelled domain entries. Most of the traffic that hits these pages is accidental and is therefore of no value to you. Other traffic may come from other participants in the program who are required to visit other websites to gain credits for their own site. Again, this traffic is not targeted and therefore of no value. Some traffic may even be generated by automated software!

5. Shadow Domains

Shadow domains are small, optimized, supplementary websites designed to drive traffic to a different website. The way this works is that an SEO company will design and optimize a website on your behalf. The danger here is that the you do not own this new website; the SEO company does! This means that if the relationship sours, they may choose to redirect this site s traffic to whomever they choose (see #4 above), or even sell the site to one of your competitors! Be very, very careful of this technique, as some supposed search engine experts even use this method (no naming of names here, however).

One final note: Any company that tells you that it can achieve guaranteed rankings is either lying to you or using some of these Black Hat techniques. Unfortunately, there is no way to guarantee a number one result within (unpaid) search results. When choosing a search engine optimization company to work with, be sure you feel comfortable with them and trust them (e.g. money back guarantee). And if you decide to promote your website yourself, consider yourself a little better educated against these common mistakes.

About The Author

Robin Eldred is the president of Apis Design, a Calgary Web Design and Promotion company specializing in building, managing and promoting quality, results-oriented websites for small businesses (http://www.apis.ca/)

robin@apis.ca

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Public Speakorama on SEO

Posted 3 years ago

[Link]

Search Marketing 101 (Entrepreneur.com via Yahoo! Finance)

Posted 3 years ago

Search Marketing 101 (Entrepreneur.com via Yahoo! Finance)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

SEO Software Makes High Search Engine Rankings Achievable For All Budgets and Experience (PR Web)
Search engine optimization has been made easy with Traffic Travis 2.0 software. Small website owners are finding it increasingly difficult to rank in the search engines as competition on the Internet intensifies. New webmasters often don’t even realize just how important search engine optimization is to the success of their website until they have had their site online several months. It’s only …

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SEO - The Right Way To Optimize Your Web Site Title Tag And Increase Your Search Engine Ranking

Posted 3 years ago

8 Link Popularity Methods Ranked For SEO
Building a quality link network for your web site is one of the most important aspects to web site promotion, whether it’s for search engine optimization, affiliate programs, lead generation, or otherwise. We review and rank eight popular linking methods in this article.

SEO - A Search Engine Spider’s Favorite Things
A summary of the types of search engine optimization techniques that you can do for free that will most please the search engines if you deploy them on your site.

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SEO Spam Case Study (WebProNews)

Posted 3 years ago

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Search Marketing 101 (Entrepreneur.com via Yahoo! Finance)

Posted 3 years ago

Search Marketing 101 (Entrepreneur.com via Yahoo! Finance)
A behind-the-scenes look at 2007’s most essential internet marketing strategy

[Link]

To Get Listed in Yahoo!

Posted 3 years ago

About The Author

[Link]

SEO Clinic : TechSmith Screen Capture & Recording Software (Search Engine Journal)

Posted 3 years ago

SEO Clinic : TechSmith Screen Capture & Recording Software (Search Engine Journal)
WordPress database error: [Duplicate entry ‘4488′ for key 1] INSERT INTO `wp_tla_rss_map` SET post_id = ‘4488′, advertisement = ‘’ Last week Search Engine Journal announced the launch of SEO Clinic, a free service where businesses, individuals and organizations can submit their web sites for a review by our search marketing columnists, or our Resident Pimps. The reaction to the …

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Search Engine Optimization for Affiliate Marketers

Posted 3 years ago

Search Engine Optimization for Affiliate Marketers
There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thi…

How To Get Listed In Google’s Search In 24 - 48 hrs
Here is a little experiment with some very interesting results I did to see if I could get listed in Googles search engine in under 48 hours, best of all for FREE. Step 1. First you will need a good …

Online Home Business Ideas And Tips For DIY Organic SEO
DIY (do it yourself) search engine optimization (SEO) tips and ideas to make your online home business website search engine friendly resulting in higher organic search rankings. The …

[Link]

5 Website Traffic Alternatives to Search Engines

Posted 3 years ago

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What Should You Look For In An SEO Firm? (WebProNews)

Posted 3 years ago

What Should You Look For In An SEO Firm? (WebProNews)
When facing the potential need of SEO services in order to take the next step toward ranking higher in the search engines, a company should have a specific list of criteria in mind in order to distinguish the less than reputable firms from the ones who have legitimate value to offer the customer. So you ve decided to finally give search engine optimization a whirl. You ve heard some good …

Can Coding Affect Your Search Ranking (WebProNews)
There are many strategies one can employ in order to improve a site’s search ranking. Everything from title tags to link buying has been suggested at one time or another when it comes to this elusive beast we like to call search engine optimization. The question remains, however, is there anything we re missing as far as coding goes? Can Coding Affect Your Search Ranking …

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SEO Software Makes High Search Engine Rankings Achievable For All Budgets and Experience (PRWeb via Yahoo! News)

Posted 3 years ago

SEO Software Makes High Search Engine Rankings Achievable For All Budgets and Experience (PRWeb via Yahoo! News)
Search engine optimization has been made easy with Traffic Travis 2.

[Link]

EO for CEOs Search Engine Optimization Unmasked for CEOs

Posted 3 years ago

If you re like most other CEOs, the term search engine optimization will mean very little. Either that or it means expense! But it doesn t have to be that way If you feel like you re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson s terms. It won t make you an expert, but it will give you some insight into what you re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn t.

But before launching straight into an explanation of SEO, let s talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What s more, research shows that most people don t look beyond the first 2 pages of search results. This means if your website doesn t rank in the first 2 pages of the major search engines, it s only receiving 20% of its rightful traffic and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn t count. You need to rank highly for the words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO is the art of ranking in the search engines. Nothing more, nothing less.

SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:

Keywords

Links to your site

KEYWORDS

Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But it s not easy to do. You can t just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. It s a balance between writing for the search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but it s easier to do. There are four main places these keywords are used:

Keywords

Description

Alt

Title

TIP: When you hear people talking about meta tags, this is what they re talking about. To see how meta tags are used in practice, go to Google and pretend you re a customer. Search for something your customers would search for. e.g. If you re in car audio, search for car audio . Click on the first couple of results to bring up their website. Right-click on the home page, and select View Source . You ll see a whole lot of code. You can ignore most of it. What you re looking for are the following

meta name=”KEYWORDS” CONTENT=”keyword 1,keyword 2,keyword 3″

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the main keywords”

img src=”filename.gif” alt=”Meaningful description of picture using the main keywords”

The title of the page using the main keywords

Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know they re ranked highly, so chances are they ve done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how I ve done mine.

LINKS TO YOUR SITE

Now that you know how to tell the search engines what you do, let s talk about how to convince them you re important.

Links to your site (or inbound links ) are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).

TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but I ve always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free on the proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what you re talking about, and because you re published, they ll see you as an authority.

It s impossible to say how much time you ll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, you ll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Summary

So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

That s what you re paying your providers for. And that s what SEO is all about.

About The Author

Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

[Link]

Types of SEO Services

Posted 3 years ago

Types of SEO Services
Search engine optimization (SEO) experts have gained popularity these days because their services have become essential in site optimization. Optimizing the site involves the modification of the websites to rank it high in the result pages. Experts provide many types of services to their clients. A wise and normal SEO provider proposes affordable search engine optimization services (SEO services) for almost all small and middle sized companies. However, the types of SEO services can be broadly classified into two categories namely on-page optimization and off-page optimization.

How to Rank Higher on Search Engines by Getting High Page Rank
It is important for your website to be on good terms with search engines so that you can get organic traffic to your site. And in order to do so, you need to achieve high page rank on your web pages. You are given a high page rank on your pages when search engines find your site valuable, and when you gets the recognition, it shows that you are rank high on search engines, thus given access to free traffic from search engines.

Google Loves Words
“A picture paints a thousand words” - we’ve all heard this one but on the Internet, while Google remains to be King of the top search engines in majority of countries all around the world, this is not the case. Google prefers words and text. This is a concept that not many people can understand and familiarize themselves with because we’re still stuck in the conventional world of illustrating our message across to our target readers through pictures and elaborate drawings. But if you want yourself to rank highly in Google, it’s simple - feed it what it wants and that’s words and text.

SEO Potential
SEO Potential is the possibility that your web site can gain a certain level of search engine optimization. So what can you do to improve your SEO potential? To improve your SEO potential, obtain high-quality incoming links: Get yourself listed in a directory related to your industry, even if you have to pay for it. People interested in products or services in your industry will consult such directories, which could in turn drive traffic to your site. To improve your SEO potential, don’t use ….

[Link]

Search Engine Strategies San Jose

Posted 3 years ago

SEO Videos
At Search Engine Strategies in Chicago I was able to do several video interviews with some of the top people in the industry for search engine research, SEO, blog marketing, social medial optimization and paid search marketing. Joshua Stylman and Peter Hershberg - Reprise Media Gord Hotchkiss - Enquiro Stephan Spencer - Netconcepts Neil Patel and Cameron Olthius - ACSSEO Overall, SES Chicago

[Link]

5 Website Traffic Alternatives to Search Engines

Posted 3 years ago

[Link]

Digg Un-bans Online Marketing Blog

Posted 3 years ago

[Link]

Google SEO Forum Advice

Posted 3 years ago

Google SEO Forum Advice
How to rank high in Google in spite of what you hear in the SEO forums.

SEO Affiliate Reseller Programs & Packages
What to look for when choosing an SEO affiliate program or reseller package.

SEO - Making The Best Use of Keywords
Tips about how to make the best use of keywords while writing search engine optimized copy for web pages so that you achieve maximum rankings in the search engine pages.

[Link]

This entry was posted on Tuesday, April 3rd, 2007 at 4:12 pm and is filed under How To, Marketing, Advice, Professionals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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